Gone are the days of the white guys in suits sitting in a smoky boardroom coming up with catchy slogans and jingles for the next great hair gel, whiskey, cigarette, or cereal. Today’s advertising is sleek, budget driven, and results oriented. Produce or there are 10 other ad agencies that will want my meager fees to give me what I need for my business. It’s funny how different things are now. Back in the days of Don Draper it was a little like shooting fish in a barrel.
Back then there were 3 TV networks, Magazines, and for more regional products the newspaper. How could you miss? 100% of your target demographic will look at one of those three sources. You’d have to be on acid to do poorly, and then you’d probably still make money. Today’s ad game is a completely different reality, and only the best will survive…
So what does all this have to do with a Beer and Whiskey blog you might be asking. When Jim and I started this blog way back in August of 2009 ( I know…ancient history) I had an idea that it would be fun to interact more with my brother, and it would be a great excuse to drink a lot of really tasty whiskeys. Both were correct as it turns out, but what I didn’t expect was that we would be part of a much bigger machine…an advertising machine. Now, don’t get me wrong, there is nothing wrong per se about being in on this endeavor, so long as the purveyors of any items that we receive for review understand that what they get is our unabashed opinion. We don’t filter it, and we put it out here for all of you to see.
So far we have received items from
- Wild Turkey
- Buckbean Brewing
- Old Pulteney (Scotch Whiskey)
- Bison Brewing
- New Holland (Whiskey)
- Victory Brewing (Jim got the barrel aged Storm King Stout…Lucky Dog!)
By and Large its all been pretty good stuff. We loved the Wild Turkey and all the items they sent, but thought the American Honey was far too sweet to do anything with except to marinade food or mix, Jim and I were split on the Buckbean I liked it a lot and he thought Meh…, we both loved the New Holland Whiskeys (on our latest Podcast), and so on.
My question is now I have participated in several on-line sessions that were meant to advertise a product, do you think any of it actually works? Jim is on his way to a bloggers roll out of the 15th anniversary brew from Victory Brewing right now. I have done a twitter blast about the Old Pulteney Scotch, and we both did the same for a Wild Turkey tasting.
Did any of you watch these things…ever? Do us talking about the things we are sent influence your buying decisions? Is this method of advertising working in your view? Have you ever bought anything because you read a positive (or negative) review about it on a blog site? Just wondering. What are your thoughts on this brave new world of blogger based advertising?