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Tag Archives: Advertising

Buy ‘Em and Blast ‘Em: Bud Reveals Anti-Craft Beer Agenda

  In the end, the money men usually win, largely because we’re all human. We have mortgages, kids who need schooling, and bills to pay.  They say money can’t buy you happiness, but it can remove a great deal of stress from your daily life. After struggling (or even thriving) at the helm of a […]

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New Shock Top Video Campaign Calls Out Craft Beers for “Trying Too Hard”

If you needed another clue that craft-beer-pretender Shock Top is the baby of Big Beer, look no further than these “viral” videos from Canadian ad agency Anomaly that rolled onto Shock Top’s YouTube channel last week. They are just what you might expect from a large corporation (A-B InBev) trying to act like one of […]

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Bud’s New “Bowtie” Can Shows They’re All About Style, Not Substance

How a brewer chooses to seek innovation tells you a lot about what motives them. If you had any question as to where Budweiser’s priorities lie, look no further than their new bowtie-shaped can which will be hitting the shelves early next month. While a brewer like Sly Fox is working to get around the […]

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Feats of Strength: The Vending Machine You Have to Tackle to Get a Beer

Thank goodness that people in Argentina like violent sports and that advertising agencies get paid too much money, because this is the result.  A blog post.  I mean, Rugbeer, the Argentinian vending machine that you have to body check before it will release your watery beer.  If you don’t smash it hard enough, no beer […]

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James Bond to Drink Heineken: Pay Attention, 007!

Advertising Age has reported that Heineken USA and the producers of Skyfall, the next Bond movie, have struck a deal which will have James drinking a Heineken on screen.  Apparently it’s the first time Bond has appeared with a branded brew, and I’m sure Heineken spent a pretty penny to have their product integrated into […]

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Drunk Babies Used to Sell Chocolates? Sounds About Right!

Everybody loves babies, and quite a few folks like to drink.  Put these two things together, and you get drunken babies, an almost irresistible marketing force. 

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Boy Scouts with Beards

I posted the other day about how it’s Novembeard, a time to celebrate the manly joys of growing facial hair.  Apparently the Boy Scouts got the memo.  Check out their latest ad campaign from the folks over at Ogilvy.  Manly boys! I was a Boy Scout for a while when we lived in Iowa in […]

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Has Advertising Given Beer a Bad Name?

Even as sales of craft beer continue to climb by double digits, overall sales of beer are down 1% by volume this year.  It’s the big boys who are shouldering the brunt of the burden, and they are starting to make some splashy moves to stem their losses. Take a look at Bud Light.  Advertising […]

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Do Beer Geeks Owe the Big American Brewers a “Thank You”?

Last night I spent my evening watching Tony Romo do his thing (choke in a big moment) and my Jets do their thing (come up impossibly big with their backs against the wall).  During a break in the action, the same insipid beer commercial played for the umpteenth time – dude, you passed the bar […]

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Blogging…The New Advertising Machine?

Gone are the days of the white guys in suits sitting in a smoky boardroom coming up with catchy slogans and jingles for the next great hair gel, whiskey, cigarette, or cereal.  Today’s advertising is sleek, budget driven, and results oriented.  Produce or there are 10 other ad agencies that will want my meager fees […]

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