Sign of the Craft Beer Apocalypse: Walgreens is Brewing a “Premium” Beer

In your dreams, Homer. And mine, too.

 

I guess if I can brew in my driveway, anyone can right?  Well the folks over at Walgreens apparently have this can-do spirit when it comes to, er, spirits, as they are launching their own custom-brewed “premium” lager called Big Flats 1901.  It should sell for about 50 cents a can.

I’m not sure what makes this beer premium.  It’s an adjunct lager, it’s cheap, and it’s contract brewed by Winery Exchange at a facility in Upstate New York.  According to BeerAdvocate, this is the old Genesee brewery, where no good beer comes out alive.  I haven’t tried this yet (I doubt I ever will) but the folks over at BeerAdvocate don’t seem too impressed.

If Trader Joes can produce its own wine, then I guess Walgreens can make its own beer.  I’m just glad they’re calling it “premium” and not “craft” – that’d be bad for the cause!

I just wish they’d do it under the “Duff’s” brand.  There’s a “premium” beer I’d grab for $2.99 a sixer!

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Tip of the hat to Evan Burck for sending this wonderful news my way! 😉

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Categories: Beer

Author:Jim

Craft beer nerd, frequent beer blogger and occasional home brewer.

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19 Comments on “Sign of the Craft Beer Apocalypse: Walgreens is Brewing a “Premium” Beer”

  1. January 27, 2011 at 3:32 pm #

    Trader Joe’s has their own beer too. Made by Firestone Walker. Pretty good

    • January 27, 2011 at 3:34 pm #

      I knew about that – it’s a good thing (made by Firestone and everything). This is the opposite of that, in a few meaningful ways. 😦

      I guess that’s what makes TJ’s so special – they do stuff right.

  2. January 27, 2011 at 3:33 pm #

    It is reminiscent of the “Game Day” brew released by 7-11 last year. Just another adjunct swill aimed at the lowest common denominator. Game Day is made by City Brewery in La Crosse, Wisconsin and comes in “Light” and “Ice” varieties, another indicator that its not worth the time it took to write this note… 😛

    • January 27, 2011 at 3:35 pm #

      Ice Baby!! Yeah!! A sign of quality craftsmanship that can’t be overlooked.

      Can’t wait for the Wal*Mart beer – Desperation Falls Lager!

  3. Alex
    January 27, 2011 at 3:39 pm #

    I love the tag line: “It’s the water that makes it.” Beautifully ambiguous. Oh, and the waterwheel that is attached to nothing at all is a nice touch too!

    • January 27, 2011 at 3:42 pm #

      Unfortunately, they didn’t finish the sentence. It should read “It’s the water that makes it watery.”

      • Alex
        January 27, 2011 at 3:55 pm #

        Or: “It’s the water that makes it potable.” Perhaps other commenters can weigh in with their own version?

        • January 27, 2011 at 4:00 pm #

          Good idea. But it’s not the water that makes it potable, it’s the fact that the nasties have been brewed out of it (hopefully!).

  4. January 27, 2011 at 3:55 pm #

    Too funny as I was just going to start writing a piece about Walgreens starting to carry a line of wines…this just doubles the fun. Trader Joe’s wines, BTW, aren’t bad for their price point. Quaffable stuff, which I’m sure I can’t say for this beer.

  5. Marissa
    January 27, 2011 at 4:14 pm #

    Thanks for the, uh, great news? Anyway I’m just commenting to suggest that you correct the spelling of “apocalypse” in the title of the article.

    • January 27, 2011 at 4:32 pm #

      Good catch! Fixed it – thanks for the tip.

  6. Brandon
    January 28, 2011 at 1:19 pm #

    Next time I go by a Walgreens I am going to get some and take one for the team.

    • January 28, 2011 at 1:20 pm #

      At least it won’t cost you much…except your SOUL!!

    • January 29, 2011 at 5:04 pm #

      I took one for the team last night. Indistinguishable from other macro lager. My buddy picked up a sixer for kicks and shared it with us. Yeah, watery.

      • January 30, 2011 at 6:14 pm #

        Sorry you had to do that Tex, but we appreciate you sacrificing your palate in the name of sharing!

Trackbacks/Pingbacks

  1. Tweets that mention Sign of the Craft Beer Apocolype: Walgreens is Brewing a “Premium” Beer « Beer & Whiskey Brothers Blog -- Topsy.com - January 27, 2011

    […] This post was mentioned on Twitter by Whisky Party, queencitybeer, Girls Pint Out, US Beer Bloggers, Galligan Brothers and others. Galligan Brothers said: Sign of the Craft Beer Apocolype: Walgreens is Brewing a “Premium” Beer: In your dreams… http://goo.gl/fb/wHiYl […]

  2. You Fill In The Blank: Mega-Store-Branded Beers « Beer & Whiskey Brothers Blog - January 27, 2011

    […] I just posted about how Walgreens is custom-brewing their own beer. […]

  3. IKEA Brews Its Own Beer, No Assembly Required (Thankfully) | Beer & Whiskey Bros. - July 18, 2012

    […] Good news boys and girls, we can now add IKEA to the ranks of companies that have gotten into the beer business for no good reason. […]

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