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Report: Guinness the Most Beloved “Popular” Beer on Social Media

An outfit called Research and Markets has just released a report tracking what folks have been saying about “popular” brands of beer across social media sites like Twitter, Facebook, etc., over the past 12 months.

What counts as a “popular” beer brand you ask?  Here’s the list used to generate the report: 

– Amstel
– Bud Light
– Budweiser
– Carlsberg
– Coors Light
– Corona
– Guinness
– Heineken
– Miller Lite
– PBR
– Red Stripe
– San Miguel
– Smithwick’s
– Stella Artois
– Yuengling

According to an abstract of the report on the company’s website (you didn’t think I was going to BUY IT, did you?!), impressions of these beer brands were mostly positive, which makes sense, as people generally like beer.  It also shows they didn’t get around to checking out places like the beer section of Reddit.  Those boys and girls are hardcore beer geeks, so I doubt Amstel would enjoy popular support amidst their ranks.

Overall, 13,595 opinions were identified, and those were shared 9,589,510 times.  77% were positive, which means Big Beer enjoyed 7,383,922 positive impression on social media last year, which in my opinion is several million too many.

Of all the brands above, the one that got the most love was Guinness, which enjoyed 82% positive feedback on social media over the past year.  While I could quickly list half a dozen better stouts than Guinness, I think it’s pretty cool that it came out on top, as it’s the only offering on the list that you can’t see through.  It’s nice to see a dark beer favored over light lagers and watery ales, if not in sales, then in the hearts of the twitterati.

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Categories: Beer, News

Author:Jim

Craft beer nerd, frequent beer blogger and occasional home brewer.

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23 Comments on “Report: Guinness the Most Beloved “Popular” Beer on Social Media”

  1. Zac
    January 10, 2012 at 1:30 pm #

    They must not have included my posts in their survey. I didn’t mention any of those brews. But out of that list Guiness and Yuengling would be the only ones I’d partake in(if I didn’t have a choice) and for some reason unknown to me, Stella is my wife’s brew of choice.

    • January 10, 2012 at 1:33 pm #

      As a stout guy, I’m glad Guinness is the most beloved of the bunch, but I’ll always root for a real craft brewery like Yeungling.

      • Zac
        January 10, 2012 at 1:39 pm #

        I live in Ohio, which Yuengling just “debuted” in this fall. It’s everywhere, and people are freaking out about it. It’s looking like it will go the way of Sam Adams. I could be totally wrong about that though. For some reason I feel turned off to it now. It was more special when I couldn’t get it I guess, although it was never my first choice. The good thing is though is that it is now a option at local watering holes that had really bad Big Beers as the only thing on tap.

        • January 10, 2012 at 1:53 pm #

          Hi Zac, Yuengling has been around for a very long time (about 139 years under the name Yuengling, another 44 as Eagle Brewing before that). During much of that timeframe its been very popular here in the Mid-Atlantic states, and the company has been cautious about introducing new products (though I hated it when they produced a Lite beer.). I think they can probably take the heat. BTW: my favorite Yuengling product is their Porter.

      • January 11, 2012 at 3:12 pm #

        A stout guy? I thought you were the skinny brother.

        • January 11, 2012 at 3:25 pm #

          🙂

    • Don
      January 10, 2012 at 1:54 pm #

      That’s because she is a Stellapithicus. https://beerandwhiskeybros.com/2010/12/06/evolution-of-the-beer-geek/

      • Zac
        January 10, 2012 at 2:33 pm #

        That she is Don! She’s crazy about Stella.
        I’m aware of Yuengling’s history, popularity, etc. I used to be crazy about Sierra Nevada too, but it’s everywhere now too and thus my drive for it has diminished. I guess I only want what I can’t get. For example, all of the beers from northern California. It’s next to impossible to get these here in southern Ohio without making a lengthy drive of over 2 hours or more and running the possibility that they might not be available. Poor me. How do I cope? I brew at home! And dream.

        • January 10, 2012 at 3:25 pm #

          I’d be happy to get the Victory Stouts that Don’s always touting.

        • Don
          January 10, 2012 at 4:44 pm #

          Wayne, you need to take a road trip to Downington and drink Donnybrook all night! You could buy a house there and ask them to pipe it directly into your house!

  2. johnking82
    January 10, 2012 at 1:33 pm #

    Was this report done between March 16th-March 18th?

    • January 10, 2012 at 1:47 pm #

      That’s a pretty awesome question!

  3. January 10, 2012 at 1:41 pm #

    I’ve tasted all of them at one time or another–San Miguel (known affectionately as “Sam McGoo” by the troops) while stationed in the Pacific. Of those listed, two are always good fall-backs for me: Yuenglings and Guinness–which I still love dearly. Matter of fact, my taste buds find most craft-brewed stouts wanting in comparison to Guinness–but that may just be me.

    • January 10, 2012 at 1:50 pm #

      I’m thankful when I can find either on tap, and I’ll sometimes pick up Yeungling Lager when the weather gets warm. I remember really liking Guinness Extra Stout many years back, but their Draught always tasted a bit watery by comparison.

  4. Mathew
    January 10, 2012 at 1:44 pm #

    I had one last night. Pour from the 14.9 ounce draught can with the widget. Beautiful appearance and wonderful mouthfeel but lacking any good characteristics in aroma and taste.
    Wish I could have had a pour of bourbon with it!

    • January 10, 2012 at 1:51 pm #

      Guinness has one of the most beautiful pours in the business.

  5. Marvin Kinney
    January 10, 2012 at 1:45 pm #

    I know that those are the big (evil) boys of brewing but there are a couple decent lighter beers on there. Most will not agree with this, but if you took away all labels and did a blind test Stella fares quite well as do a lot of others on the list.

    I personally am a fan of Smithwick’s. I know my hardcore beer nerd status will be up for debate after this, but as a much wiser and more educated man on beer once told me, “Just love every beer for what it is and truly love beer. Don’t just love feeling superior because you like good beer.” Now I will do not fully live by that mantra but in the last few years I have gotten to be more Zen about beer. Oh and the other thing he told me, “Beer is serious, but not that serious. At the end of the day it is still beer and it brings people together.”

    • January 10, 2012 at 1:52 pm #

      My beef with Smithicks is that I used to be Bass Ale guy, and Smithicks chased it off tap at many of my old stomping grounds. Otherwise it’s been decent when I’ve had it.

      • Chris
        January 10, 2012 at 2:36 pm #

        love me some bass. i by a six pack for one of my best friends every year for his birthday.

  6. Chris
    January 10, 2012 at 2:34 pm #

    Marvin, those are great words to live/drink by. I try to adhere to that as well. I will gladly enjoy a PBR or 2/3/4 and I do like Guinness. I try to not to act like a beer snob, though I tend to be one.

  7. January 10, 2012 at 5:38 pm #

    Attn: Don & Jim

    Y don’t U kids have a survey on ur website to get feedback from beer lovers – listing “Real” beer, ales, souts & porters; I’d love 2 participate as ‘back in the day’ I charted some 200 different beers from many different countries. I was the most enjoyable hobby I ever had!

    • Don
      January 10, 2012 at 5:41 pm #

      I’ll get Jim right on that. Look for something in 2013… 😉

Trackbacks/Pingbacks

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    […] and apparently the hearts of people around the world.  It was recently named the most popular beer on social media, which frankly isn’t much when you consider the other beers on the list.  But it really is a […]

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