Ok, I know I posted about this around 12 months ago. But it seems this is actually going to happen! Panama based Scottish Spirits is actually going to be importing these things into the US markets. At a very reasonable cost of $5 per can! These are 12 fl oz cans, so for $5 you get 8 shots! Helluva deal!
So at $5 a can, there is opportunity and terror that I see. My previous article discussed the terror in good detail, but there is opportunity here too. Opportunity for scotch whiskey to make a real push into the spirits market! To date if you paid less than $20 for a bottle of scotch whisky you were getting rotgut! By all accounts this whisky is not too bad. That is hardly a ringing endorsement, but whatya want for $5?
Here’s a thought you can use this for mixing drinks and at parties. Or they make these things called bottles. You could get one, and put the remainder in it. I know, wild idea! I wonder if this takes off if it might make the prices of scotch come down a bit too. That wouldn’t be a bad thing in my mind. I don’t think they can justify the prices they charge now anyway, not when you can get a really great bottle of bourbon for $25 and the nearest Scotch that would compare is more like $45. This may infuse a little reality into the market. So what are your thoughts? Are you ready for Whiskey in a can? Better yet, would you be ready for whiskey in a can if it were only $5?