If my KISS lunchbox or my Star Wars Underoos taught me anything, it’s that the REAL money is in merchandising. If people are fans of something, they’ll buy up all sorts of doodads to build a deeper connection to the object of their obsession and show the world that they have great taste. Cha-ching!!
With that in mind, I give you the prototype of our first-ever Beer and Whiskey Brothers product, the DonnyBear!:
The best thing about the DonnyBear (besides the fact that he’s so huggable and comes with real whiskey) is that he was a gift from our pals in Northern Idaho, Rob, Jeff and Fred or Selkirk Abbey Brewing / Laughing Dog fame. It was part of a Halloween BOO-zed package they sent me, along with a bottle of 2009 Left Hand Brewing Brandy Barrel Oak Aged Imperial Stout and a 2009 Midnight Sun Berserker Imperial Stout – pretty nice, right?! While these beers are indeed treats, they had me with the DonnyBear alone. I couldn’t stop laughing at the details and I couldn’t wait to share it here.
So what do you think – is there a market for the DonnyBear? Maybe I’ll send the prototype off to China to get production started. I’ll leave the bottle of Cave Creek Chili Beer intact, but I might have to drain that Rare Breed before sending Donny on his way…
Thanks again to the Selkirk/Laughing Dog gang – you guys really made my
day month with this one!