How do you spell “crap” at Yankee Stadium? Apparently you keep the “cra,” but replace the “p’ with an “ft.”
This might be the only way to explain how the Bronx Bombers could justify selling three beers and a cider made by MillerCoors in their “Craft Beer Destination,” a new addition to the Great Hall that was first called out by Yankees follower Amanda Rykoff on her Tumblr blog, and then picked up by Deadspin.
The stand offers Blue Moon, Leinenkugel’s Summer Shandy, Crispin Cider, and Batch 19 Prohibition Lager, and nary a one of them qualify as “craft” anything, at least according to the Brewers Association definition of the word. Of course, they could certainly qualify as “crap,” depending on who you ask.
Before you call me a beer snob (which I am, but at least let me finish before you say it), what frosts my flakes about this isn’t the quality of the beer – it’s well documented that I enjoy a Summer Shandy or two when the weather gets warm.
It’s that this is another glaring example of the big brewers, who are seeing their marketplace dominance slowly eroded by the little guys (and gals) who go through the effort and expense to make truly awesome beer, trying to create consumer confusion and pass their mass-produced wares off as “craft.”
These beers are about as crafty as TOSTITOS Artisan Recipe chips or as natural as “real” chicken nuggets, and as a fan of “craft” beer, I think they degrade the meaning of the word, even if I like Summer Shandy (not to mention “artisan” snacks and pre-formed “chicken” pieces).
Bottom line: Label your mass-produced products honestly, Big Beer, and let the chips (TOSTITOS or not) fall where they may.
By the way, I blame the Yankees here, 100%.
I don’t care about baseball, but if I did, I’d loathe the Yankees. There’s something about this team, like the Dallas Cowboys and the Boston Celtics and Notre Dame football, that draws front-running fans out of the woodwork. It’s easy to hitch yourself to wagon of a perennial winner, but it takes a real man to suffer with a team that you know will always find fresh ways to disappoint you.
The only professional sports organization I bear any allegiance to is the New York Jets, a team that has managed to sustainably suck for decades, even as they’ve made two AFC Championship Game appearances in the past handful of years. To still suck in the face of success like that takes a special talent for screwing things up, and nobody beats my Jets at that.
Sorry – I needed to get that off of my chest!
How about your favorite ball team? Are they doing it right at the stadium, or do they only offer “Cra
ftp” beer as well? As always, let us know below!