Stone Brewing Company has announced plans to break ground on a new $24 million hotel on a dark desert highway across the street from their World Bistro and Gardens in Escondido, California. It’ll be the perfect thing for patrons of the bistro whose heads grow heavy and whose sights grow dim, and they’d like to crash for the night.
NBC San Diego reports that there’ll be plenty of room at Stone’s Hotel in California; any time of year, you can find 40 to 50 rooms here.
No word on if they’ll have mirrors on the ceiling, but there’s no need for pink champagne on ice, as each room might have its own beer tap (watch that you don’t become a prisoner of this device). And don’t call up the Captain, and say “please bring me my wine,” as they haven’t had that spirit there since…well you know. But they do have a nice wine list at the Bistro across the street, so there’s that.
The facility will also have two acres of outdoor space, perfect for a beer themed wedding, various alcohol-fueled feats of strength, or lots of dancing and sweet summer sweat, whether you’re dancing to remember, or dancing to forget.
The new building will also house Stone’s master’s chambers (their new headquarters), and you can gather for a feast in the planned event space, or check out the new barrel aging room, where you just can’t kill the beast can see some tasty beers getting older and tastier.
The hotel will feature the same industrial-meets-organic design and architecture of Stone’s World Bistro, and will likely include many images of arrogant gargoyles that might make you think this could be heaven or it could be hell. But even hell with good beer sounds like heaven to me.
The plans include a bar at the front desk, so you can check out any time you like, but you will never leave (who would want to?).
Stone plans to break ground this year and have the hotel completed in late 2014.
Beer & Whiskey Brothers 
Nice. Fun to read. I bet it was even more fun to pen. Thanks, Jim.
Yeah, it pretty much wrote itself (or I guess the Eagles wrote it – whatev’s!)
I’m headed out there for work at the end of the month. Too bad it’s not done or I might stay there. Although, I may never leave.
Yeah, I was out in SD last spring on business and couldn’t get away to check out the Bistro – major regrets about that one!
Man, I hate the fu#king Eagles. Your post has that stupid song in my head now.
A hotel there is a great idea, since Escondido is not exactly convenient to get to or from. I had to control my consumption when I was there in order to make it safely back to our hotel in Carlsbad. That was rough. “Beer Geek Disneyland” deserves its own hotel.
I agree it’s smart, and sorry about the Eagles thing. I don’t love ’em either, and I was actually listening to CCR this morning. Either you’re an Eagles guy or a Creedence guy, and I’m all in with Mr. Fogerty and the boys…
I was thinking the same thing–damn you Jim! (LOL)
(As for Heaven if it doesn’t have beer and dogs, I ain’t interested.)
I think heaven only has wine and cats… 😦
Count me out!
BRILLIANT! (homage to a decidedly non Stoneworthy “competitor’s” ad tagline of yore sadly intended).
Brilliant concept. Brilliant lyrical post. It’s still early January and I’m fairly certain this will be my favorite post of the year. That is some spectacular wordsmithing.
As for the Hotel…. I now have a destination for my third honeymoon…er….vow renewal. Yeah, tat’s what I meant.
Cheers!
Well, I guess I’m done for 2013…
*drops microphone, walks off stage*
Very clever Jim…do they give out awards for good blog writing? Lots of fun to read this one.
They do – the James Beard people do it for food/booze writing, and a certain someone’s work has been submitted!
That’s it! The mystery has been solved! Forget pearly gates; the front door of heaven is straight through a Hotel in California. (Or will be in a year)
I think you’re on to something, Evie!