Infographic: Why Craft Beer Beats Red Wine at…Everything

The folks over at Samuel Adams whipped up this infographic showing how craft beer pummels the snot out of wine when it comes to variety, value, food pairing and attracting members of the opposite sex (I may have made one of these up).

Send this to your wine-loving friends and tell them now’s the time to give up the vino and get on board with the world’s greatest beverage!

Infographic courtesy of Samuel Adams – thanks!

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Categories: Beer, infographics


Craft beer nerd, frequent beer blogger and occasional home brewer.

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31 Comments on “Infographic: Why Craft Beer Beats Red Wine at…Everything”

  1. November 29, 2012 at 10:45 am #

    Preaching to the choir. I’m not sure most wine enthusiasts I know (particularly the one with which I live – who happens to be a rhetorician) would find these arguments compelling, especially since Jim Koch is the most cited source.

    • November 29, 2012 at 11:10 am #

      It’s funny how much my respect for Mr. Koch has grown since I’ve learned more about the world of craft beer. Sure he wears chambray shirts and sells huge volumes of mass produced beer, but he’s still working hard to pioneer what craft beer is / can be.

      But if you don’t know that, you probably think he’s the Frank Gallo of the beer world (or the Bartles and/or James).

      • November 29, 2012 at 11:33 am #

        I don’t question Jim Koch’s credentials, just his bias. Of course he thinks beer is better. He’d be a fool to say otherwise. I’m just suggesting that quotes and facts from other, less-biased sources would have made this a better infographic. Might as well have had Sam Adams himself provide the quotes.

        • November 29, 2012 at 11:41 am #

          Uhh..Sam Adams is dead, Zac. Very insensitive!!

          On Thu, Nov 29, 2012 at 11:33 AM, Beer & Whiskey Bros.

      • November 29, 2012 at 12:16 pm #

        I have to agree with Zac on this one. It sounds more like a Sam Adams commercial rather than a true source of information from experts in many fields; citations from some dieticians, chemical scientists, etc., would give it more weight. Even then, I don’t think you’ll get through to any hardcore wine drinkers.

        But it is good reference to counter a wine snob when they tout the greatness of wine! 😉

        • November 29, 2012 at 12:20 pm #

          Well, they made the damn thing, so it makes sense. Mostly it’s a comforting piece of validation for me, someone who has never fallen in love with wine and loves beer.

          I think they could have quotes August Busch IV (the John Bobbitt/ pornstar looking heir to the Budweiser throne) and I would have probably posted the thing.

          On Thu, Nov 29, 2012 at 12:16 PM, Beer & Whiskey Bros.

        • November 29, 2012 at 12:30 pm #

          I would highly recommend the book Sam Caligione wrote with [that wine lady] comparing wine to beer to one another based on food pairings. It even suggests ways one could organize a beer vs wine event. I use it often for pairing. Still, the arguments in that book are interesting and could really strengthen this infographic.

        • November 29, 2012 at 12:32 pm #

          Well send it to Boston Beer’s PR company… 🙂

          On Thu, Nov 29, 2012 at 12:30 PM, Beer & Whiskey Bros.

  2. russ
    November 29, 2012 at 11:40 am #

    craft beer its called real ale where l come from the biggest real ale festival is in august hope this web site helps

    • November 29, 2012 at 11:55 am #

      Yes, immensely. If I’m in England in August, now I know what to do with myself…

    • November 29, 2012 at 12:16 pm #

      Hey Russ; unfortunately, Prohibition and the meteoric rise of BigBeerBiz (A/B, Millers, Coors, et al) after repeal long aborted any attempts to establish widescale production/ consumption of anything resembling real ale here in the States.

      Not so remarkably the first US “craft” beer I ever tasted (Oxford Class) was an ale brewed by an expat English brewmaster living here in MD. This brew has long since been subsumed into the Heavy Seas line and is now advertised as an ‘Organic Amber Ale”. (I don’t recall whether the original was considered an amber ale or not–seems to me it was more along the lines of a traditional English mild.)

      But in any case, much of our craft brewing had its impetus from a desire to duplicate the British and Continental brewing/beer-drinking magic over here.

  3. Matt
    November 29, 2012 at 4:42 pm #

    I dislike the premise here. I mean, I agree with many of the points, but:

    1) The headline says “…vs. Red Wine.” The comparison is clearly against all wine.
    2) Rounds 2 and 4 are unjustifiably given to craft beer. I also take a bit of exception to SA Boston Lager being held up as the victorius contender. I’ll take a glass of mediocre wine instead any day.
    3) Why the battle/competition metaphor? Craft beer deserves respect, yes. But it’s not a competition with wine. I’m really glad for a great glass of wine now and then just so I don’t get burnt out on only craft beer.

    • November 29, 2012 at 4:59 pm #

      I agree.

      1) It should be against all wine as whites and the Roses in between offer something entirely different. Plus, red wine does not all taste the same.
      2) Demonstrating the difference with a list of ingredients would help the case in #2. Let’s see an array of comparisons in food pairing to prove beer’s superiority.
      3) I was thinking it would be more compelling if the title was something like “Maybe what you really want is a craft beer instead?” or something simply describing why beer is so great without the comparison.

      • Matt
        November 29, 2012 at 5:08 pm #

        Wine also has one undisputed edge: The entire consumer market buys in to the “craft” mentality. That is, the whole notion of variation of vintage, casking or non, aging, so on and so on, is what a wine consumer expects. It is “normal.” Even out of an $8 South African or Chilean wine.

        Whereas the craft beer market has to distinguished from the industrial consumer market, where every damn $3.99 six pack of lager should taste exactly the same.

        Oh, also, twist-off bottles of wine are actually quality.

    • November 29, 2012 at 5:08 pm #

      Looks like just another case of binary thinking, either/or, black/white, friend/foe… Though I prefer beer, I see no reason not to have both wine and beer (and cider too while we’re at it.)

      • Matt
        November 29, 2012 at 5:10 pm #

        Right! Why villanize any alcohol. If anything, craft beer should be looking to wine as a comrade!

  4. November 29, 2012 at 7:13 pm #

    Water can be paired with everything too….

    • November 29, 2012 at 7:20 pm #

      …except oil. 😉

  5. Sean Tingley
    November 29, 2012 at 8:22 pm #

    I love great beer. And I do drink more beer than wine or spirits. Admittedly, great beer is still cheaper than high-end wine or bourbon… however, I do also like and appreciate good wine and occasionally bourbon. I don’t think it needs to be wine versus beer anymore than it’s Samuel Adams versus Sierra Nevada… they’re both great and can be enjoyed at different times. I love Sam Adams and thoroughly enjoyed their Harvest collection this fall, but I’m working on a 12 pack of Sierra Nevada Torpedo as I type this (one at a time, of course). They’re both great. I may sip on my Jim Beam tomorrow (ok, I’m most familiar with beer, somewhat familiar with wine, and still pretty green on spirits)

    • November 29, 2012 at 8:38 pm #

      I agree with all the sentiments here, but I think Sam Adams is trying to expand people’s thinking about what beer can be. I’m sure if you asked the public which beverage was more “fancy” or “foodie” or “versatile” they’d probably say wine over beer.

      This infographic is them trying to smash this perception by saying beer is BETTER than wine. It’s a way to move the needle of perception and bring attention to what beer can be. Whether or not its successful is hard to say, but I enjoy things that say “craft beer rules!”

      Now if they did this at the expense of whiskey, I’d have more of an issue – but wine? Go crazy!

  6. BeerBear
    November 29, 2012 at 8:46 pm #

    Lost me at Sam Adam’s Boston Lager being described as “full flavored”.

    • November 29, 2012 at 8:52 pm #

      Well compared to 94% of the beer out there, it is! I recently drank a Budweiser (for science!) and I’d MUCH rather have a Boston Lager. Unless there was an Arrogant Bastard in the fridge. Or a Dales. Or a Union Jack. Or a …

      • Sean Tingley
        November 29, 2012 at 9:06 pm #

        “for science”… reminds me of an email I recently sent to friend as I’m trying to bring him into the craft beer fold… I commented that Sam Calagione was recently on Martha Stewart (which he was!)… then I added the disclaimer that I don’t watch Martha Stewart, there was a link from one of my beer web sites… (don’t recall which one… could have been this one!)… either way, my friend purchased a few variety 12 packs of Saranac… excellent introduction to craft beer!

        • Sean Tingley
          November 29, 2012 at 10:23 pm #

          You may need to click on “beer 101”. Sam starts out with Saranac Adirondack Lager. Great clip.

        • November 30, 2012 at 11:23 am #

          I think craft lagers are a great way to introduce BB-drinking newbies to the craft world–hop-bombs tend to be an acquired taste. Once the newby’s palate is trained, you can introduce him/her to more in-yer-face brews.

          I keep thinking back to a young airman who was on TDY to England at the same time I was. Whenever he dropped by a pub, he expected to hook up w/ a Bud clone and a Micky-D type burger. He just couldn’t handle an IPA and a plowman’s lunch.

  7. December 3, 2012 at 10:36 am #

    Craft Beer… What else is there to say!

  8. December 3, 2012 at 11:01 am #

    Reblogged this on MashTalking.


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