This study by the FABBS Foundation (which is short for something, I’m sure of it) has been making the rounds over the last week. In a nutshell, it shows that men with a blood alcohol level of 0.07%, or a couple of beers worth of booze on board, performed better at “creative problem solving.”
This skill set is enhanced when your ability to focus on things is diminished, allowing you to loosen up and let your non-linear genius flow without all of that “thinking” getting in the way. I’m sure you could add playing darts and flirting to this list as well.
I love studies like this one, but I question the difficulty of the problems posed to the 40 people (20 buzzed, 20 sober) who participated. Here’s the example cited of the FABBS website:
For example, if Wiley asked you to tell her what word goes with the following: blue, cottage, Swiss. And you said, “cheese,” you’d be accessing your remote ideas, not linear ones. That is, you associated blue, cottage, and Swiss with cheese, a commendable and constructive thing to do.
Really? A sober person can’t come up with “cheese” in that example? What did they say, “ski rental properties” or “balls, industry, and army knife”? Seems like a low threshold for success to me.
Anyway, this is further proof that there’s merit to getting out of your own way every once in a while. As a couple of cool dudes once said, thank heaven for beer!
Have you ever had a moment of genius after a couple of beers, or just some really bad ideas after several? As always, let us know below. Also, let us know what you think the “FABBS” in FABBS Foundation stands for. I’m going with Frumpy-Assed Bitches Bringing the Science.🙂