Godsend or Gadget?: New Fridge Cools a Can of Beer in 4 Minutes

Every once in a while, I’ll be heating up something in the microwave and wonder, “how come they haven’t invented the same thing for making stuff cold?”  Well it looks like I wasn’t alone in those thoughts, as Korean appliance powerhouse LG is adding a new feature to some of their high-end fridges – the Blast Chiller.

The Blast Chiller compartment can cool a 12 ounce can of beer from room temperature to a delightfully chilly 41 degrees in just four minutes.  It can do the same with two cans or a bottle of wine (or a bomber of beer) in eight minutes. The chiller blasts its target with jet-engine-level bursts of freezing air while the can is gently swirled to prevent the formation of ice crystals inside. 

This is the culmination of knowledge that LG acquired across the wide variety of appliances they manufacture. The chilling power is based on their air conditioner technology, and the swirling mechanic is from their experience building washing machines.  All in all, it’s a neat idea, but it this a silly gadget or a godsend?

At first blush I’d say it’s a godsend, but then I remembered I’m an adult who can manage my own beverages and who mostly prefers dark beers served at or near room temperature, so this is a feature I probably wouldn’t use much.  That puts it in “gadget” territory for me.  I’m also a little nutso about fridge real estate, and this little gizmo takes up enough space for 8 to 10 cans of Dale’s Pale Ale, which I’d rather have waiting for me in that spot, rather than waiting four minutes to chill just one.

All told, it’s been awhile since I’ve said, “I wish I had a microwave that can chill this beer,” so I’m gonna have to say the Blast Chiller is more novelty than must-have.  But then again, I’ll be shopping for a fridge in the next few months, and knowing my nerdy self as I do, you can bet I’ll probably try to steer my wife to the LG’s.

Now if they’d only make one of these things that dispensed hot bacon on demand…



Here’s a video from LG with a nice animation about the technology.  Unfortunately it’s wrapped in one of the worse “lifestyle” commercials I’ve seen in a long, long time.  Unless you’re Sam Shields or a Packers fan, then you’ll probably think it’s awesome:

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Categories: Beer, Lifestyle, News


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54 Comments on “Godsend or Gadget?: New Fridge Cools a Can of Beer in 4 Minutes”

  1. January 13, 2012 at 11:06 am #

    Meh. I just toss a bottle in the freezer for a few minutes and let it warm to the temperature I actually like. Honestly, in the winter, my cellar keeps beer cold enough for my taste, especially imperial stouts and barley wines.

    • January 13, 2012 at 11:10 am #

      I’m right there with you, Zac. “Garage” temperature usually does the trick for me. My kids would love it for the novelty, but then it’d just sit unused. So basically, it’s the Wii of refrigerator technology.

      • January 13, 2012 at 1:48 pm #

        Wasted space.

  2. January 13, 2012 at 11:16 am #

    The dude in the pictures seems unreasonably excited to be holding two cold Budweisers in his hot little hands.

    I find that for “emergencies” the freezer works just fine. This seems like one more thing that will break and cost a fortune to replace.

    • January 13, 2012 at 11:22 am #

      You should watch the video – HE’S AMAZED!!!!

  3. January 13, 2012 at 11:17 am #

    My immediate Grelber response is its just another gadget to go awry. I always prefer to go with the KISS approach in re all electronic or mechanical devices. (It pisses me off nowadays that when I open the hood on my truck I can’t recognize half the stuff in there, or that when an electronic device goes awry I can’t find replacement parts and/or I’m told “its cheaper to buy a new one.”)

    However, I suspect it will have some utility–especially for old farts like me who would probably forget that they put a beer in the freezer (Oh yes I have!)

    • January 13, 2012 at 11:22 am #

      I didn’t think of that – this is the end of exploding freezer beers…

      • January 13, 2012 at 12:05 pm #

        I set a timer on my phone to prevent that, otherwise I’d be cleaning up frozen beersplosions at least a couple times a year.

        • January 13, 2012 at 12:08 pm #

          There’s an app for that: http://itunes.apple.com/us/app/beer-timer/id438136095?mt=8

          I think we wrote about it but can’t find the piece. Anyway, good and geeky, but mostly silly.

        • January 13, 2012 at 12:15 pm #

          I’ll pass and just drink my beer at room temp–doesn’t bother me a whit. (But it grosses the wife and daughters out big time! (heh heh)

  4. January 13, 2012 at 11:21 am #

    Wait a minute….. Doesn’t Coors already have a train that does that?

    • January 13, 2012 at 11:23 am #


    • January 13, 2012 at 12:09 pm #

      Excellent point. And those blue mountains are great for people who have lost their sense of touch. Breckenridge brewing did a great job of making fun of that nonsense:

  5. January 13, 2012 at 11:26 am #

    I think this is a really cool feature, mainly for wine. I don’t have a cellar or wine fridge so we often keep our wine stored at room temp. There have been many times when we didn’t have a white chilled when we wanted it. I think I could work around the real estate it takes up. It may free up space because now I don’t need to keep 6+ cans of beer in the fridge (when Sierra Nevada releases their cans any day now) and can chill on demand. 22oz bombers are even more of a pain to find space for because they fit on most fridge shelves.

    On the flipside it’s not ideal to keep wine or beer at room temp for long periods of time and this would only encourage this bad practice.

    ….and Go Niners!

    • January 13, 2012 at 11:29 am #

      I could see where the white wine set would like this feature, as the bottles take up a lot of space to keep chilly.

      Now that I know about this technology, I bet that I’m going to have ten “I wish this can was cold!” moments in the coming week…

    • Don
      January 13, 2012 at 12:58 pm #

      STFU Matt! Go Packers!

      • January 13, 2012 at 12:59 pm #

        But they aren’t playing each other (yet), Don. Why so harsh?!

        • Don
          January 13, 2012 at 1:01 pm #

          Because I HATE the Niners! I actually have a cheesehead that I wrote on many years ago that says Packers Rule Niners Drool!

        • Don
          January 13, 2012 at 1:07 pm #

          I actually want the Niners to beat the Saints this week, because I think we could handle Alex Garcia quite nicely at Lambeau. 😉

        • January 13, 2012 at 1:14 pm #

          Who the heck is Alex Garcia? I googled him, and found this guy:
          Alex Garcia

          I agree that the Packers could probably handle this guy, but probably not the mind-blowingly awesome deal he’ll get you on a new Malibu!

        • Don
          January 13, 2012 at 1:28 pm #

          I meant Alex Smith. I’m just so flustered that someone mentioned the Niners on this obviously Packers site!

      • January 13, 2012 at 3:54 pm #

        Don, I’m really gettin’ confused here. You and Jim are s’posed to be Chicago born, but he doesn’t know who da Hawks are and you’re an honorary Cheesehead? Sumpins wrong wit dis pickshur. (That’s extreme North Side-speak for WTF, over?)

        • January 13, 2012 at 4:21 pm #

          Our folks are from Milwaukee and our dad was a Packers fan. Our other family team in Da’ Bears!

          And hockey doesn’t count. Ever.

        • Don
          January 13, 2012 at 4:27 pm #

          Bite your tongue Jim. I’m not a Bears fan…ever. Plus I’m Milwaukee Born.

      • January 13, 2012 at 4:13 pm #

        Your defense is suspect. You had better hope if the Niners beat the Saints they lose a few DB’s or we’re going to be in Rodgers face all…day…. long! It will be the battle of the draft picks. Your precious Rodgers grew up in Chico, CA, clearly Niner territory.

        • January 13, 2012 at 4:22 pm #

          Doesn’t matter what happens in your game after the Giants beat the Pack. 🙂

        • Don
          January 13, 2012 at 4:24 pm #

          Just one thing to say about that…Number one in take aways! Smith doesn’t have a chance! Neither does Gore for that matter. He’s Fumblelicious! 🙂

        • January 13, 2012 at 4:25 pm #

          What about that Garcia kid you hate?

        • Don
          January 13, 2012 at 4:25 pm #

          Spoken like a true NY Homer. Giants are good, but not good enough.

        • January 13, 2012 at 4:26 pm #

          Funny, that’s what they said a few years ago… 😉

        • Jeff
          January 13, 2012 at 4:39 pm #

          The weather won’t favor a passing game…tbis will be won on defense and ground game…I see the Giants with the advantage…should be a good game in any case…GO PATS!!!

        • Don
          January 13, 2012 at 4:42 pm #

          Pats will get Tebowized this weekend!

        • Jeff
          January 13, 2012 at 4:51 pm #

          That’s crazy talk, Don. Put the Kool-Aid down.

        • Don
          January 13, 2012 at 4:53 pm #

          Crazy like a Tee-Bow…OK that made no sense, but you gotta give the kid props, he does win games.

        • Jeff
          January 13, 2012 at 5:02 pm #

          Not this game.

        • January 13, 2012 at 6:38 pm #

          I’m actually rooting for Tebow, but then again I’m a Jets fan, so the Patriots are my natural enemy and I obviously have a predilection for underdogs.

        • January 13, 2012 at 6:59 pm #

          Tim Tebow as a centaur? Tim Tebow as a centaur:

        • Jeff
          January 13, 2012 at 7:16 pm #

          Goddammit Jim…just when I was starting to like you.

          …and that centaur stuff is incredibly creepy.

  6. January 13, 2012 at 12:21 pm #

    Apparently one of the beards from Color Me Badd found work in the beer industry.

    • January 13, 2012 at 12:46 pm #

      Too bad they didn’t get a former member of the Wu Tang clan for the video. “This mother f’er is mother f’ing cold, yo!”

  7. johnking82
    January 13, 2012 at 12:46 pm #

    I’ve yet to show this to my wife who works in the same industry but for GE, not LG. Her immediate reaction will be, “that’s dumb”.

    Why is this needed, most guys have a beer fridge anyways or use their cellars to keep the beer cold.

    • January 13, 2012 at 12:47 pm #

      Agreed – it’s dumb, but cool if they ever figure out an application for it that’s more useful.

  8. Bellefay1
    January 13, 2012 at 1:05 pm #

    What man cave has fresh radishes but no beer?

    Why do I have a feeling those guys were probably watching Project Runway and not the NFC title game?

    • January 13, 2012 at 1:09 pm #

      And what moron goes to the store for beer in the FINAL SECONDS OF A PLAYOFF GAME?! Plus, the fancy fridge wouldn’t help him – he apparently didn’t have any beer to chill in the first place.

      A deeply annoying video, but one I love for it’s awfulness.

  9. Jeff
    January 13, 2012 at 1:20 pm #

    I despise all beer that would be served at such a temperature, and I find white wines unappealing. Maybe a quick chill on a bottle of champagne? I could see a use there I suppose, but I so seldom even bother with champagne, mostly just around the holidays. All in all, I’d prefer to retain usable shelf space.

    • January 13, 2012 at 2:32 pm #

      Me too – we’re always fighting for fridge space.

  10. Don
    January 13, 2012 at 3:14 pm #

    I could see this as the perfect compromise for the hen pecked husband who’s wife won’t let him have a beer fridge. I’m pretty sure that’s a reality somewhere.

    • January 13, 2012 at 3:16 pm #

      Sure, but that nasty hen would probably break the Blast Chiller with her Oprah wine-of-the-month club selection or something!

    • January 13, 2012 at 4:04 pm #

      I love me my beer fridge. Its set at about 50F, the same temp. you’d find in say, the basement of an English pub, a wine cellar, or the nether regions of a Belgian Monastery? And it holds a lot more than 2 beers at a time too!

  11. scott
    January 13, 2012 at 3:45 pm #

    When I was in the military we had a few bottles of CO2 fire extinguishers that we were using for training. My boss put one off to the side for later. After we were all done, and command leaves, he pulls out a 12 pack from his trunk, which must have been 120 degrees, and blasts it with the whole bottle. Cold beer in the sun after a work day is lifes pleasure everyone should enjoy

    • January 13, 2012 at 8:21 pm #

      That’s a stitch, but so damn typical of the mind-set of many senior NCOs, who, contrary to some opinions tend to be innovative, impious (in the sense that they view officers w/ a great deal of sceptiscism), and to think outside the box.

  12. Brendan Hickey
    January 14, 2012 at 9:14 am #

    Wow did this get threadjacked. Anyway, I think that MythBusters showed that you could cool beer rapidly with a mix of salt, ice, and water – the salt allows the water to remain liquid colder than 32 degrees.

  13. Kyle
    January 14, 2012 at 2:59 pm #

    As long as it doesn’t add $1000 to the fridge I would certainly be interested!

  14. January 17, 2012 at 6:07 pm #

    this sounds like something I’d find at Brookestone, the store for all things unnecessary for practical use (unless you like wasting money on something fancy).

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