There was a time in the history of spirits that the can was the sole receptacle of fizzy yellow beer. Sure they had it in bottles too, but beer in a can was a lager, or perhaps a pilsner and it was made by a few huge breweries. So the can got a bad name. That is why during the early part of the microbrew explosion, bottles were the vessel of choice. Not only did cans give the brew a funny taste, but it also gave beer a stigma for college kids and the great unwashed. Well, that has seemed to have been dispelled with advances in can technology that doesn’t affect the flavor of the brew and the environmental argument that cans are better for packing in and out of places and to recycle. So what is next for the can? It seems that there are new frontiers opening up all the time…
How about spirits? Why not? This can of Whisky is the brainchild of Panama based Scottish Spirits. Now I don’t know how much is in this can, probably some metric measurement, but it looks like it might be as many as 12 ounces. The company does say it is enough for three people to “share” once opened. But what if they don’t? What if people just drink three people’s worth of scotch when they buy one of these things? It could have some consequences.
Let me go back to my younger years, not too far back, but about 12 years ago. A friend of mine and I decided to go on a backpacking and fly fishing trip in Eastern Idaho. We were sure to pack enough provisions for a couple of nights. This included a couple fifths of whiskey, plenty of food, a water filter for drinking water from the river, and a .45 caliber handgun with about 250 rounds of ammo in a sock. So we hike in about three miles and find a great place to set up camp. We get the tents pitched and the fly rods strung and we head out to the river.
It was a blustery day and as we fished the winds picked up more and more. It hit a point where we could no longer cast our flies and we had to call it quits for the day. Well the wind kept up. It just kept blowing harder and harder to the point we began to hear these loud cracks echoing off the valley walls. It was trees snapping in the sustained 60 MPH winds with gusts and microbursts up to 80 to 100 MPH.
So what do you do in a wind storm while camping? Find a clearing and get drunk of course. So that is what we did. There was a great clearing just above our campsite so I got my fifth and my buddy got his and we drank them. All of them. Once the winds died down and all the trees were done snapping (which included an old snag in our campsite which I almost impaled myself on) we wondered what to do. The fishing was going to suck after a huge barometric shift, so we knew that was out. Then we remembered the gun! Let’s shoot!
To make a long story short, we ended up shooting my buddy’s handgun for a couple of hours without incident. However. this brings me back to the first part of the story. We had two fifths of whiskey, but we limited ourselves because of weight. If we had cans as an option we may have had several cans to drink! YIKES! The outcome may have been much different! So I’m not saying that Whiskey or other spirits in cans wouldn’t sell, but there is the “stupid factor” that cannot be underestimated when packaging alcohol in containers that aren’t resealable.
What do you think? Good idea or disaster in a can? Let us know in the comments.