Hanson MMMhop IPA: Why Not?

Hey, at least two of them have facial hair...sort of.

You may have heard that 90’s “supergroup” Hanson has recently declared “We are soon going to be selling our own beer. I’m not joking – MMMhop IPA anyone?”  And some in the craft beer world groaned.  After all, many folks consider the Hanson boys to be more Partridge Family than Jackson Five, a used up and disposable pop Kleenex from an era gone by.  What business do they have messing with craft beer? 

I’m not sure, but I’ve decided to keep an open mind because the Hanson boys are actually kind of cool.  Before you guys start typing your snipey comments below, I said they are cool, not dreamy.  I’ve heard them on radio interviews, and they are intelligent, well adjusted guys – sometimes they are even edgy.  Isaac, Taylor and Zac are dudes you’d probably enjoy hanging around with (despite the fact that one’s named Zac), dudes who might actually make a good beer.

I’m not saying they are going to create the second coming of Pliny the Elder, but beer is an odd departure from their typical merchandise (which includes the board game “Hansonopoly”). This might indicate that their beer is a project of personal passion, not just a new way to slap their name on something and make a buck.  The boys claim that they are serious about quality, so we’ll just have to wait until the beginning of next year to find out.

The fact that they’ve chosen to make an IPA and not a light lager (looking at you Kid Rock) is a good sign.  Who would’ve thought that Hanson might brew a beer that’s more badass than American Badass?

Any chance you’ll give this one a spin?




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55 Comments on “Hanson MMMhop IPA: Why Not?”

  1. December 1, 2011 at 2:00 pm #

    Absolutely. If the price is right, I’ll try anything at least once. Why not?

    • December 1, 2011 at 2:04 pm #

      Plus think of all those now-30 year old girls who are about to get into craft beers!

      • tamremullins
        December 1, 2011 at 2:33 pm #


        • johnking82
          December 1, 2011 at 2:59 pm #

          My twin sisters were into Hanson so I think it’s more like the mid-20s, but I’m sure some of the “older” ladies will enjoy them as well.

        • tamremullins
          December 1, 2011 at 3:04 pm #

          Yeah…I was 16 when Mmmbop came out but listened to it constantly due to my younger sister. If tonight’s concert didn’t conflict with Flat 12 Bierwerks’ Glazed Ham Porter tapping and Sun King’s Wee Muckle tapping, I’d probably go. 🙂

        • johnking82
          December 1, 2011 at 3:16 pm #

          In Kentucky we have a saying, kiss my grits.

        • December 1, 2011 at 3:40 pm #

          You tell ’em Flo!

        • December 1, 2011 at 6:31 pm #

          @tamremullins I wish I could make it to the wee muckle tapping tonight! Good to see some one else from indiana on here!

        • tamremullins
          December 2, 2011 at 9:51 am #

          Hey btownbeer, I ended up skipping Sun King last night. Had a pint of Glazed Ham porter at Flat 12 then headed up to Thr3e Wisemen for dinner with pals and their coffee porter. 🙂 I’ll grab a growler of Wee Muckle today and a bullet of Flat 12’s Peppermint Porter, too. Cheers to the weekend!

  2. December 1, 2011 at 2:03 pm #

    In the words of Kinky Friedman, why the hell not?

    • December 1, 2011 at 2:05 pm #

      That HAS to be your slogan when your first name is Kinky!

    • Wayne
      December 1, 2011 at 3:56 pm #


  3. Brendan
    December 1, 2011 at 2:04 pm #

    Because they couldn’t go “Platinum”

    • December 1, 2011 at 2:05 pm #

      Ha ha – nice, just like Bud Light!

  4. Brendan
    December 1, 2011 at 2:10 pm #

    They’d be sued by a foreign multinational.

    This gives me flashbacks to the 80’s, though, when every actor thought that he could also sing. Eddie Murphy, with “Party All the Time” and Don Johnson (where is he now?) with “Heartbeat.”

    If NSYNC or the Backdoor Boys start to sell beer, I’m moving to Utah.

    • December 1, 2011 at 2:13 pm #

      I think NSYNC and the rest are more likely to introduce a line of Cosmos…

  5. December 1, 2011 at 2:21 pm #

    It all depends on what brewery has agreed to make it. If it is AB/InBev or one of its subsidiaries, then no thanks.

    • December 1, 2011 at 2:30 pm #

      I think this will make all of the difference.

      • December 1, 2011 at 2:44 pm #

        Did Sam Calagione mention anything to you guys about being a Hanson fan? Because he seems like the type.

        • December 1, 2011 at 2:47 pm #

          He wouldn’t stop talking about them!

        • johnking82
          December 1, 2011 at 3:00 pm #

          Take it back, Alex…take it back. Nobody put’s baby in the corner!

        • December 1, 2011 at 3:19 pm #


    • December 1, 2011 at 2:52 pm #

      I agree. But if it isn’t made by AB/INBev, I’d at least try it, although I’d need somebody else to buy it for me; my street cred would go out the window if someone saw me buying it. 😉

      • December 1, 2011 at 3:12 pm #

        “It’s not for me! I’m buying it for my teenage daughter!”

        • tamremullins
          December 1, 2011 at 3:13 pm #

          I could actually get away with buying this beer. 🙂

        • December 1, 2011 at 3:15 pm #


  6. Brendan
    December 1, 2011 at 2:29 pm #

    Excellent point, Alex. Maybe InBev/AB will repackage a beer, which would give the Hansons (always reminds me of the Hanson brothers in “Slap Shot”) a shot at going platinum.

    • December 1, 2011 at 2:47 pm #

      I would pay to see a Hanson vs. Hanson Brothers hockey fight.

      • December 1, 2011 at 2:56 pm #

        You’ve got something there Alex. Maybe in-between periods of the next AVs and Red Wings game. (Go AVs! by the way)

        • johnking82
          December 1, 2011 at 3:00 pm #

          That would be awesome. Hosers.

  7. tamremullins
    December 1, 2011 at 2:38 pm #

    I did a little research and found out that Hanson is actually in Indianapolis right now. I’m trying to track them down to see who will be making the beer.

    Performing tonight for WZPL 99.5’s Jingle Jam. How random is that?

    • December 1, 2011 at 2:47 pm #

      I guess they gotta be somewhere…

  8. Brendan
    December 1, 2011 at 3:20 pm #

    I would pay to see the Pain Relievaz vs Hanson in a wrestling match. When I did the Dogfish Head tour, they were filming a video and it was Sam vs Bryan, in purple wrestling tights with the logo (of course) on the butt, wrestling in a kiddie pool filled with chocolate pudding.

    I remember our guide, who was the merchandise manager at the time, pointing to the people who were playing the crowd at the bar and saying, “Those people are Dogfish Head employees. I’m paying them overtime to watch their boss wrestle in chocolate pudding.”

    Brewing is a tough business and Hanson has to be somewhere…

    • December 1, 2011 at 3:42 pm #

      That would actually be pretty awesome and make a great viral video for both parties.

  9. johnking82
    December 1, 2011 at 3:49 pm #

    What’s next, Mary Kate and Ashley are going to make work with Molson to make a beer? I may or may not have had a poster of them in college.

    • tamremullins
      December 1, 2011 at 3:53 pm #

      I wondered if Molson was the proper brand for the Olsens to align with, and I think you’re right.

      • Wayne
        December 2, 2011 at 7:34 pm #

        Man, they got hard fast–Hollywood doesn’t seem to be good for one’s health.

    • December 1, 2011 at 4:03 pm #

      What do you “had’ a poster of them?

      • johnking82
        December 1, 2011 at 4:17 pm #

        I MAY or MAY NOT have had a poster of them gym. Get a life Jim, go look up where I work for or something.

        • December 1, 2011 at 4:20 pm #

          Oh, you don’t want me to go all “Geez” on you now, do you?!!

        • johnking82
          December 1, 2011 at 4:33 pm #

          Please do not Geez on me Jim, that’s just wrong. Does this blog have any standards?!?!

        • December 1, 2011 at 4:43 pm #

          None that I’ve come across…

  10. Brendan
    December 1, 2011 at 4:35 pm #

    Might we split the difference and send the Hansons (and Mary Kate and Ashley) into space with only a Bud Platinum to sustain them?

    • December 1, 2011 at 4:44 pm #

      I’m not sure that would fit with Bud’s brand vernacular…I mean…aww dawg, dats da bomb, yo!

  11. December 2, 2011 at 12:47 am #

    I’m not really sure why you think that is so funny. Of course, I’m not the Hanson fan like you are, Jim.

  12. FatCatKC
    December 2, 2011 at 10:54 am #

    @johnking82 I almost spit my pop out when I read “Please do not Geez on me Jim”. Priceless.

    And Jim please don’t Geez on me either.

  13. Wayne
    December 2, 2011 at 12:09 pm #

    I believe that B&WB has just coined a new bit of craft-brew jargon “Don’t Geez on me!”–priceless. (No doubt Geez will find a way to turn it to his/her commercial advantage.)

    • December 2, 2011 at 12:21 pm #

      Maybe I’ll make a t-shirt!

      • Wayne
        December 2, 2011 at 7:31 pm #

        I’ll bet you a bomber that Geez will

    • December 2, 2011 at 12:57 pm #

      Don’t Geez me Bro!

      • December 2, 2011 at 1:09 pm #

        Ha ha – that would make the perfect inside joke shirt. Imagine that literally no one would ever know what the hell it meant!

  14. Wayne
    December 2, 2011 at 7:36 pm #

    Hmmm, how about Geezm? (Kinda brings us back around to Jack sock doesn’t it?)

  15. satekyt
    February 17, 2012 at 9:03 am #

    Hanson has always been creative, they were always hands-on even way back when they were younger when it came to their music from composing, songwriting to arrangement, and they had artwork/poetry on their cd jackets throughout the years..They also left the major record company Island Def Jam (a rap label they ended up under because of a merger) because they had artistic differences and Island just were not very encouraging – the company rep seemed more interested in making hits, than the art and process of music. Hanson that time felt they were not on the same page and they decided to leave the major record label system. They put up their own record label instead just so they can just create music that they truly wanted and deliver it directly to fans or to people who would give a listen…They were 18, 20, 23 at the time when they formed their own independent label…They do stand for quality.Anyway, I think these guys have so much creativity, fun and passion in them – their product will be interesting…Just would like to share one of the most catchy and beautiful Hanson songs called Been There Before: http://www.youtube.com/watch?v=qMk7oXWR_U0 …Cheers and nice article on Hanson.:)


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