Hey, at least two of them have facial hair...sort of.
You may have heard that 90’s “supergroup” Hanson has recently declared “We are soon going to be selling our own beer. I’m not joking – MMMhop IPA anyone?” And some in the craft beer world groaned. After all, many folks consider the Hanson boys to be more Partridge Family than Jackson Five, a used up and disposable pop Kleenex from an era gone by. What business do they have messing with craft beer?
I’m not sure, but I’ve decided to keep an open mind because the Hanson boys are actually kind of cool. Before you guys start typing your snipey comments below, I said they are cool, not dreamy. I’ve heard them on radio interviews, and they are intelligent, well adjusted guys – sometimes they are even edgy. Isaac, Taylor and Zac are dudes you’d probably enjoy hanging around with (despite the fact that one’s named Zac), dudes who might actually make a good beer.
I’m not saying they are going to create the second coming of Pliny the Elder, but beer is an odd departure from their typical merchandise (which includes the board game “Hansonopoly”). This might indicate that their beer is a project of personal passion, not just a new way to slap their name on something and make a buck. The boys claim that they are serious about quality, so we’ll just have to wait until the beginning of next year to find out.
The fact that they’ve chosen to make an IPA and not a light lager (looking at you Kid Rock) is a good sign. Who would’ve thought that Hanson might brew a beer that’s more badass than American Badass?
Any chance you’ll give this one a spin?
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Beer & Whiskey Brothers 
Absolutely. If the price is right, I’ll try anything at least once. Why not?
Plus think of all those now-30 year old girls who are about to get into craft beers!
MY DEMOGRAPHIC!!! FINALLY!!!
My twin sisters were into Hanson so I think it’s more like the mid-20s, but I’m sure some of the “older” ladies will enjoy them as well.
Yeah…I was 16 when Mmmbop came out but listened to it constantly due to my younger sister. If tonight’s concert didn’t conflict with Flat 12 Bierwerks’ Glazed Ham Porter tapping and Sun King’s Wee Muckle tapping, I’d probably go. 🙂
In Kentucky we have a saying, kiss my grits.
You tell ’em Flo!
@tamremullins I wish I could make it to the wee muckle tapping tonight! Good to see some one else from indiana on here!
Hey btownbeer, I ended up skipping Sun King last night. Had a pint of Glazed Ham porter at Flat 12 then headed up to Thr3e Wisemen for dinner with pals and their coffee porter. 🙂 I’ll grab a growler of Wee Muckle today and a bullet of Flat 12’s Peppermint Porter, too. Cheers to the weekend!
In the words of Kinky Friedman, why the hell not?
That HAS to be your slogan when your first name is Kinky!
Ditto!
Because they couldn’t go “Platinum”
Ha ha – nice, just like Bud Light!
They’d be sued by a foreign multinational.
This gives me flashbacks to the 80’s, though, when every actor thought that he could also sing. Eddie Murphy, with “Party All the Time” and Don Johnson (where is he now?) with “Heartbeat.”
If NSYNC or the Backdoor Boys start to sell beer, I’m moving to Utah.
I think NSYNC and the rest are more likely to introduce a line of Cosmos…
It all depends on what brewery has agreed to make it. If it is AB/InBev or one of its subsidiaries, then no thanks.
I think this will make all of the difference.
Did Sam Calagione mention anything to you guys about being a Hanson fan? Because he seems like the type.
He wouldn’t stop talking about them!
Take it back, Alex…take it back. Nobody put’s baby in the corner!
Never!
I agree. But if it isn’t made by AB/INBev, I’d at least try it, although I’d need somebody else to buy it for me; my street cred would go out the window if someone saw me buying it. 😉
“It’s not for me! I’m buying it for my teenage daughter!”
I could actually get away with buying this beer. 🙂
🙂
Excellent point, Alex. Maybe InBev/AB will repackage a beer, which would give the Hansons (always reminds me of the Hanson brothers in “Slap Shot”) a shot at going platinum.
I would pay to see a Hanson vs. Hanson Brothers hockey fight.
You’ve got something there Alex. Maybe in-between periods of the next AVs and Red Wings game. (Go AVs! by the way)
That would be awesome. Hosers.
I did a little research and found out that Hanson is actually in Indianapolis right now. I’m trying to track them down to see who will be making the beer.
Performing tonight for WZPL 99.5’s Jingle Jam. How random is that?
I guess they gotta be somewhere…
I would pay to see the Pain Relievaz vs Hanson in a wrestling match. When I did the Dogfish Head tour, they were filming a video and it was Sam vs Bryan, in purple wrestling tights with the logo (of course) on the butt, wrestling in a kiddie pool filled with chocolate pudding.
I remember our guide, who was the merchandise manager at the time, pointing to the people who were playing the crowd at the bar and saying, “Those people are Dogfish Head employees. I’m paying them overtime to watch their boss wrestle in chocolate pudding.”
Brewing is a tough business and Hanson has to be somewhere…
That would actually be pretty awesome and make a great viral video for both parties.
What’s next, Mary Kate and Ashley are going to make work with Molson to make a beer? I may or may not have had a poster of them in college.
I wondered if Molson was the proper brand for the Olsens to align with, and I think you’re right.
Man, they got hard fast–Hollywood doesn’t seem to be good for one’s health.
What do you “had’ a poster of them?
I MAY or MAY NOT have had a poster of them gym. Get a life Jim, go look up where I work for or something.
Oh, you don’t want me to go all “Geez” on you now, do you?!!
Please do not Geez on me Jim, that’s just wrong. Does this blog have any standards?!?!
None that I’ve come across…
Might we split the difference and send the Hansons (and Mary Kate and Ashley) into space with only a Bud Platinum to sustain them?
I’m not sure that would fit with Bud’s brand vernacular…I mean…aww dawg, dats da bomb, yo!
I’m not really sure why you think that is so funny. Of course, I’m not the Hanson fan like you are, Jim.
@johnking82 I almost spit my pop out when I read “Please do not Geez on me Jim”. Priceless.
And Jim please don’t Geez on me either.
I believe that B&WB has just coined a new bit of craft-brew jargon “Don’t Geez on me!”–priceless. (No doubt Geez will find a way to turn it to his/her commercial advantage.)
Maybe I’ll make a t-shirt!
I’ll bet you a bomber that Geez will
Don’t Geez me Bro!
Ha ha – that would make the perfect inside joke shirt. Imagine that literally no one would ever know what the hell it meant!
Hmmm, how about Geezm? (Kinda brings us back around to Jack sock doesn’t it?)
Hanson has always been creative, they were always hands-on even way back when they were younger when it came to their music from composing, songwriting to arrangement, and they had artwork/poetry on their cd jackets throughout the years..They also left the major record company Island Def Jam (a rap label they ended up under because of a merger) because they had artistic differences and Island just were not very encouraging – the company rep seemed more interested in making hits, than the art and process of music. Hanson that time felt they were not on the same page and they decided to leave the major record label system. They put up their own record label instead just so they can just create music that they truly wanted and deliver it directly to fans or to people who would give a listen…They were 18, 20, 23 at the time when they formed their own independent label…They do stand for quality.Anyway, I think these guys have so much creativity, fun and passion in them – their product will be interesting…Just would like to share one of the most catchy and beautiful Hanson songs called Been There Before: http://www.youtube.com/watch?v=qMk7oXWR_U0 …Cheers and nice article on Hanson.:)