You may have heard that 90’s “supergroup” Hanson has recently declared “We are soon going to be selling our own beer. I’m not joking – MMMhop IPA anyone?” And some in the craft beer world groaned. After all, many folks consider the Hanson boys to be more Partridge Family than Jackson Five, a used up and disposable pop Kleenex from an era gone by. What business do they have messing with craft beer?
I’m not sure, but I’ve decided to keep an open mind because the Hanson boys are actually kind of cool. Before you guys start typing your snipey comments below, I said they are cool, not dreamy. I’ve heard them on radio interviews, and they are intelligent, well adjusted guys – sometimes they are even edgy. Isaac, Taylor and Zac are dudes you’d probably enjoy hanging around with (despite the fact that one’s named Zac), dudes who might actually make a good beer.
I’m not saying they are going to create the second coming of Pliny the Elder, but beer is an odd departure from their typical merchandise (which includes the board game “Hansonopoly”). This might indicate that their beer is a project of personal passion, not just a new way to slap their name on something and make a buck. The boys claim that they are serious about quality, so we’ll just have to wait until the beginning of next year to find out.
The fact that they’ve chosen to make an IPA and not a light lager (looking at you Kid Rock) is a good sign. Who would’ve thought that Hanson might brew a beer that’s more badass than American Badass?
Any chance you’ll give this one a spin?