Sometimes (like today) I have no clue what I’m going to write about – No clever observations, no geeky insights, no new bear videos that remind me of my better brotherly half. Nuthin.
On days like these, I’ll dig around the interwebs until I find something that sparks an idea for a post. More often than not, this quest for fodder starts with a Google search. I usually click into the “news” section and then search craft beer terms to see what pops up.
But today, I tried something different. I typed in “beer” into Google’s main search window and I was surprised with what I saw.
Here’s what appeared:
If you would have made me guess what the results would be before Googling “beer,” I would have said that the mega-brewers and their big marketing and search engine optimization budgets would have the top spots locked up, but that’s not the case. Only one out of the top 8 results for “beer” was for a macro-brewer, with Budweiser occupying the seventh position.
Google is constantly making modifications to their algorithm to make their search results as accurate as possible and to keep people from gaming the system. I think these results are telling, because they are a pretty accurate reflection of what people want when they think “beer.” Or at least they are a reflection of what people who are using a search engine to find out more about beer are thinking when they type “beer.” I’m sure this isn’t what a NASCAR fan watching a race at Hooters is thinking when he thinks “beer.”
Still, it’s an indication that there’s a healthy interest in good beer out there in cyberspace, and it’s cool to know that when people type the name of the world’s greatest beverage into the world’s most popular search engine, what they get in return are several good resources to learn more about what makes beer (particularly the craft variety) so awesome.
Of course the search results are even more impressive when you type in “beer and whiskey” but I might be a little biased about those, especially because of the handsome devils that top the list. 🙂