We had heard earlier this year that TGI Fridays was going to be introducing Craft beer onto its beverage list, well someone must have said this stuff would taste great if you marinated it in beer. So TGI Fridays is taking the next logical step and cooking with the craft beer.
Their new “Better with Brew” menu features 5 different dishes each using Craft Beer in the preparation. This includes a flounder dish, a Steak Marrinated in Beer, a Chicken Dish, and Baby Back Ribs with a beer laced Barbecue sauce. All sound interesting, but that isn’t the MOST interesting part of this…
See you and I on occasion , or all the time trade beers to get what we cannot have locally. When we do it it technically is “bootlegging” and it is illegal, much like your friday night poker game or office final four pool is technically illegal. However when a corporate giant like TGI Fridays Parent Corporation Carlson Restaurants Worldwide does it, the Feds sit up and take notice.
What does this mean? It means that different craft beers will be used in different parts of the country, potentially drastically changing the flavor profiles of each dish. Pretty cool. Here is a list of the beers that will be used in different restaurants around the country:
- Harpoon IPA
- Magic Hat #9
- New Belgium Fat Tire Amber Ale
- Goose Island Honkers Ale
- Abita Amber
- Alaskan IPA (Alaska only)
- Boulevard Wheat
- Uinta Cutthroat Ale (Utah only)
Judging from this list, the flavor profiles will be mostly IPAs and Ambers, but it is a great start. I’m really excited about this latest acceptance and promotion of craft beer in the US. It is yet another sign that craft beer is making great inroads into the culture of the country and into the minds of people who enjoy good beer.
What do you think? I personally will go to TGI Fridays on my travels now to compare different menu items made with different regional brews. Otherwise I wouldn’t step foot in a TGI Fridays. Will you give it a try?