Last night I realized I have a fragile mind, one easily swayed by the little demons a P.R. person can put in your head. In this case, I succumbed to the story about Flying Dog’s Raging Bitch being banned in Michigan – a story I wrote!
Some longtime readers will remember that I had written off the entire Flying Dog Brewery because I hadn’t had anything from them that wowed me. I eventually tried their Gonzo Porter and thought it was pretty good, and had an even better experience with Raging Bitch. Still, I doubted I’d ever seek out their stuff again. Until that I wrote that piece about the Michigan ban.
Here’s how the process unfolded:
START: Ambivalent towards Flying Dog’s beers
- Find out about the Michigan Ban -> Decide it would make a nice post
- Proceed to write -> Develop interest in Gonzo artist Ralph Steadman
- Look at Flying Dog branding with new appreciation -> Remember they brew some good beers
- Post story -> Receive many comments
- Read comment about how Gonzo Porter is their best offering (thanks, John!) -> Realize it’s been a while since I’ve had one
- Go to the beer store last night -> Find myself looking at a 4-pack of Gonzo Porter
- Get captivated by Steadman’s work and remember the comment from site -> Reach past DFH Raison D’Etre and Palo Santo Marron and purchase Gonzo Porter
- Go home and taste Gonzo while hungry (my tastebuds eager) -> Delight in the hoppy start and chocolate notes
FINISH: Decide I love Gonzo Porter
Well played, P.R. people! You’ve taken a guy who really wasn’t buying Flying Dog’s beers and converted him into someone who looks forward to tasting them again. Some of our readers astutely commented that this might have been the whole point of the lawsuit. As our pal Chad (@BeerPoet) said:
I’m going to be the marketing ass that I am and ask, how much free press do you think Flying Dog will get for filing this suit? And furthermore, how many people will try or buy more of their beer because of that press?
Well I know of at least one, Chad.