This study by the FABBS Foundation (which is short for something, I’m sure of it) has been making the rounds over the last week. In a nutshell, it shows that men with a blood alcohol level of 0.07%, or a couple of beers worth of booze on board, performed better at “creative problem solving.” This […]
From the Cellar
Drop the Duff Homer, Hop Valley is where it’s at in Springfield!
Beyond TODAY is an extension of our weekly column for the TODAY Show food blog. Over there, I explore why The Simpsons features such a bad beer if the show takes place in Oregon. Over here, Don has a recommendation for Homer and his buddies – switch to Hop Valley! Click here to check out […]
Drinking with Dad
Jim and I have talked before about our early childhood experiences with our Dad. Dad was a Pabst Blue Ribbon drinker through and through. If he had beer it was PBR. It wasn’t until the company started to struggle and PBR became a little more scarce on the grocery shelves that he began to branch […]
Sam Adams Homebrew Contest Shows “Big” Doesn’t Have to Equal “Evil”
I’ve said it before and I’ll say it again: the Boston Beer Company does an excellent job of providing a road map for up-and-coming craft breweries. They got started brewing craft beer for the masses more than a decade earlier than the big names that caught the brewing bug in the late 90’s, and they’ve […]
Green Flash–in the Pan…and How I Got Four Free Bottles
Green Flash came to Idaho, and as quickly as they got here, they were gone… in a flash…could’a been green. Here is the story. It starts with a new distributor in Boise. This new distributor who shall remain nameless, wasn’t fully aware of the legal issues around his profession. See I guess he thought he […]
James Bond to Drink Heineken: Pay Attention, 007!
Advertising Age has reported that Heineken USA and the producers of Skyfall, the next Bond movie, have struck a deal which will have James drinking a Heineken on screen. Apparently it’s the first time Bond has appeared with a branded brew, and I’m sure Heineken spent a pretty penny to have their product integrated into […]
Ungettables Gathering 3
This was the third ungettables gathering put on by our buddy Chad of @BeerPoet fame on Twitter. It was a great line up of beer while pedestrian for some, for us out west in the wilds of Idaho, these represent some of the hardest beers to get in our little corner of the intermountain west. […]
Video: Schlafly Titanium,The Rarest Beer on Earth
. I know April Fools Day has come and gone, but honestly, this Schlafly video transcends that single silly date and deserves to be seen by every beer geek in America. Not only do they razz Bud Light Platinum’s stupid name, they also mock the dickens out of the hype surrounding rare beers. Plus anything […]
The New Female-Friendly B&WB
UPDATE: It turns out those “experts” we hired are the same people who came up with the idea for Bud Light Platinum – stoopid experts! So we’ve fired them and reset the site to its former glory. Sorry folks, there’ll be no Panty Hamsters here! ________________________ You may notice the blog looks a little different […]
Sam Calagione and Garrett Oliver Up for James Beard Award
If you’re a foodie, you know the James Beard Awards are a big deal. I know this because Padma announces any Top Chef guest judge who has won the award like it’s an important honor. It’s right up there with that Zagnut review and whatever prize the Michelin Man gives out. 🙂 There is a […]






