UPDATE: It turns out those “experts” we hired are the same people who came up with the idea for Bud Light Platinum – stoopid experts! So we’ve fired them and reset the site to its former glory. Sorry folks, there’ll be no Panty Hamsters here!
You may notice the blog looks a little different today, and with good reason. We’ve recently contracted with a web market research group to help us maximize traffic to Beer and Whiskey Brothers, and changes are afoot.
Looking at our stats, these experts determined that the “lowest hanging fruit” was to cater to “Country Squire” and “Suburban Pioneer” female demographic groups, both of which are growing, are alcohol-interested, and who do not visit this site.
Step one is adding what the experts call IVC’s or Instant Visual Cues – what our Squires and Pioneers need to see immediately upon visiting the site to know it’s a “safe haven” for their “burgeoning acceptance of mild vice activities.” So gone is the barrel wood background and in are the butterflies and hearts.
Next up it’s the content of the site, which you may see changing in the coming days and weeks. First, we’ll have more coverage on mixed drinks, like Cosmos, the Raver Girl and maybe even the Panty Hamster (one Don seems to have a great interest, too, BTW).
Also, we’ll focus more on domestic issues, like how to properly mix and match glassware, how to throw a proper Television-themed cocktail party (Mad Man Manhattan’s, anyone?!), and what it really means when your boyfriend or husband keeps feeding you drinks (hint: it’s not because he understands what a stressful balancing act your busy life has become).
Don’t worry hardcore beer and whiskey lovers, we won’t abandon the drinks that got us here in the first place. But we may be taking them from a slightly different angle. In the past, Don has written about drinking whiskey with nothing more than a splash of water or an ice cube on board. Statistics show that our new female targets prefer sweet drinks, so look for tasty treats like the Amaretto Jack and the Cream of Turkey to be featured. Also, some women find craft beer to be much too calorie-packed, so we’ll shift focus a bit to lighter offerings – it’s amazing what some really well known brewers are doing with just 64 calories!! I’m sure you’re as excited as we are to explore the possibilities.
In the end, we expect the numbers to rise, which is really the whole point of doing ANYTHING on the Internet, right?