The Brewers Association recently held their annual “State of Craft Beer” press conference, and one of the little gems included in the crush of information was recent data on the best-selling styles of craft beer in America, courtesy of SymphonyIRI.
Here’s what’s hot right now, along with which styles are gaining and losing ground:
Seasonal beers are currently number one, and if I had to guess, I’d say this is due in part to beer geeks snapping up seasonal offerings, but also from these beers being displayed on end caps and on palates where normal folks are shopping for beer.
IPA’s are number two with a bullet, surging up 39% in volume growth and falling just three points behind Seasonsals in sales. My guess is IPAs will top this list the next time you see it. I’m glad they’ve finally won me over, because the damn things are breeding like bunnies.
The Variety pack looks like it’s gaining ground as well, and this makes sense. As more people get into craft beer, a variety pack is a wonderful place to start. Smart brewers understand this, and I bet more and more of them are offering mixed 12 packs. The combination of increased demand and more selection might be fueling the 16% sales growth.
The last three numbers show the ambers and lagers and wheats slide down the board. Their decline might signal that former macro drinkers are expanding their horizons and embracing the bigger flavors that the craft beer universe has to offer. That’s a happy thought.
What do you think about this data? Anything here excite you or make you a little anxious?
As always, let us know below!