How do you know craft beer is truly the World’s Greatest Beverage? Because the fairer sex (the one without hairy knuckles and pattern baldness) prefers it wine. Well at least the ones between 18-34 years old, according to recent data.
According to a 2012 Gallup poll, beer has been the favorite beverage among drinkers since 1985. It typically held second place as the adult beverage of choice for females, but recently, beer has edged out wine among women ages 18 to 34.
While this is a significant step forward for beer, don’t go telling the bartender, “She’ll have the Brooklyn Local 1” just yet – a little digging shows there’s a regional skew to people’s preference of beer over wine.
Gallop data also shows that folks from the Midwest lean more heavily towards preferring beer, while fancy East Coasters tend to drink more wine:
So if she’s from Michigan, chances are she’ll be happy with a Two Hearted, but if she’s from Boston, stick with Chardonnay. If she’s from Mississippi, consider ordering up a little Old Grand-Dad, as the data shows folks from the South put away more liquor than the rest of us. Of course, recent experience says that South Beach might be putting their thumb on the scale here.
As craft beer continues to grow – according to the Brewers Association, 2012 saw a 15 percent gain in sales volume, and a 17 percent gain in sales dollars – new people have to be coming into the fold.
While the easy guess says these people are macro beer drinkers who are discovering the joys of better brews, it also makes sense that women and wine lovers are becoming more and more open to the wonders of craft beer, both because of the “wine-ification” of beer, and also out of curiosity – craft beer is hot right now, and young women are just as likely as young men to want to taste what all the fuss is about.
My experience with the craft beer world has been one of inclusiveness – women are well represented in the blogosphere, at events, and more and more, in the brew house. It’s good to see that they are well represented in the data as well.
Now if only Don would stop scaring them away from our blog!