About a week ago when I got wind that Bud was going to make their big launch of Platinum during the Super Bowl, I thought it was a risky and short sighted plan. Sure you would get a lot of eyes on the screen, but the Weego commercial is where Bud Light drinkers live, not some high end high res fru fru commercial. I am thinking that I should give Bud a big “I Told You So!” but fact is I kept mum, so I can’t say that.
As a matter of fact I’m guessing this was the worst beer advertisement during a Super Bowl of all time. Now I have no information to back that up, because I don’t know where other beer commercials have ranked over the years, but it is hard to think that any other beer ad in the history of Superbowl beer ads did worse than 49th and 51st, but that is where the Platinum Ads came in. I want to thank Adam over at Beernews.org for the stats. You can watch the incredibly boring BL Platinum ad over there too, if you are so inclined.
By contrast the Weego ad with the little dog that kept fetching the Bud Light was really cute, and had a great rescue dog message embedded into it. That commercial was voted as the #1 Superbowl commercial this year. I’m guessing that Weego’s previous owner was a craft beer drinker, and just couldn’t stand Weego’s incessant fetching of Bud Light piss water. 😉
For my money the E-trade Baby ad was my favorite. Especially the part at the end when the e-trade baby asks his buddy what he is doing in the Maternity Ward baby room, and his reply is classic…speed dating!
Here are where the ads are trending right now from USA Today. Bad news is the BL Platinum Ads continue to drop in the rankings! YIKES
Doritos: Sling Baby4.37
Bud Light: Weego4.36
Doritos: Man’s Best Friend4.35
M&M’s: Just My Shell4.29
Volkswagen: Dog Strikes Back4.24
SKECHERS: GO RUN4.24
Kia: A Dream Car. For Real Life.4.18
Audi: Vampire Party4.06
Dannon Oikos: The Best Yogurt4.03
Chevy: Silverado3.98
Chevy: Happy Grad3.97
Honda: CRV’s Day Out3.96
Acura: NSX Super Bowl 20123.95
Samsung Mobile3.92
Coca-Cola: Catch3.89
E*TRADE: Fatherhood3.64
PEPSI: King’s Court3.59
NFL: Timeline3.58
Fiat: Seduction3.58
MetLife: Everyone3.56
MARVEL: AVENGERS3.51
Budweiser: Return of the King3.35
Hyundai Q1: Cheetah3.35
Coca-Cola: Arghh3.35
TaxACT.com: It’s out there…3.35
Chevy: Sonic Anthem3.34
Coca-Cola: Superstition3.33
CareerBuilder.com: Start Building3.32
Century 21: Smarter.Bolder.Faster3.27
Toyota Camry: It’s Reinvented.3.25
Act of Valor3.23
Hyundai: Think Fast3.22
H&M: David Beckham3.18
PEPSI MAX: Checkout3.08
Budweiser: Eternal Optimism3.08
Bridgestone: Performance Football3.06
Teleflora: Adriana Lima3.05
Universal: Battleship2.93
Universal: Lorax2.91
Paramount: Gi Joe2.89
Best Buy: Mobile Phones2.85
Bridgestone: Performance Basketball2.83
GE: Appliances Ad2.63
20th Century Fox: Star Wars2.63
History Channel: Swamperbowl2.59
Cars.com: Confidence Comes Standard2.54
GE: Energy2.42
Cadillac: Green Hell2.39
Disney’s John Carter2.24
GoDaddy: Body Paint2.17
Bud Light Platinum: Factory2.17
Lexus GS: Super Bowl 20122.16
Bud Light Platinum: Work2.08
GoDaddy: The Cloud1.97
Beer & Whiskey Brothers 
Best part of the Platinum ads: The line about “we dreamed of turning gold into platinum.”
Well that’s really nice…except gold is currently worth more than platinum. REAL GOOD, you guys.
It kind of fits since the take over by InBev. Since then they keep losing market share…So why not turn gold into Platinum, they are already doing it…
Of all the ads, my least favorite was the Go Daddy crap. I hate those ads, and I’m baffled by how Jillian Michaels and Danica Patrick can trade their self respect in for a few bucks to appear in that dreck.
I can see why Danica does it, just because most of the time people see her when she is covered head to toe in a flame retardant suit, but Jillian Michaels is a real head scratcher. I too thought those ads were just unfunny and uninteresting, and I’m wondering, do women never buy domain names? Seems like they must not, I don’t know of any self respecting woman that would buy anything from Go Daddy just based on principle.
I deplore these commercials too. How big of an idiot do you have to be to think that these celebrities are going to get naked online? Do these people not know there is porn on the interwebs? It took me years to figure out there were sites that DIDN’T have porn on them. Sadly, I think there are those out there that wait feverishly every year, just to see their ads. It’s like Linus and the Great Pumpkin.
I thought our site was the only site without Porn on the web, unless you count the Donny Bear Beefcake photos..
That’s just disturbing, Don.
Although those are some nice breasts.
I disagree about Danica. She’s in a sport that’s a boys club, where women get no respect and are seen as pretty things that belong on a “real” driver’s arm, not behind the wheel. By tramping herself out for Go Daddy (and wearing short-shorts for the SPEED Channel) she’s perpetuating those BS stereotypes and undoing whatever good she’s doing to trailblaze for women in racing. It’s a shame.
Dude, she knows her audience!
Plus the ads are old and tired… they’ve been done, it’s time for a new ad campaign. They didn’t do so well this year so maybe they’ll change it up?!
I thought the Platinum ads were terrible and the group of people I was with felt the same. The Weego was ok, but I didn’t say “that was good!” until I saw the rescue dogs plug (and we had just rescued a pup that day).
I’m torn, I LOVED the GE Louisville ad because it showed where my wife works, the line she is in charge of, and the coworkers. I disliked when the other GE one had some Budweiser connections.
Don’t even remember the GE ad you speak of, and the one with the Budweiser connection was just laughable. My Son wondered if GE was to blame for Budweiser! He also stated the obvious like if GE didn’t make the energy, we would all be living in utter darkness? Give me a break. Bad ad. You gotta admit when they flashed up the Rescue Dog plug, that was awesome. I’ll admit when they do something right for a change, and that was good.
There was a television show earlier in the week with a competition deciding the favorite Superbowl brand. Somehow it was narrowed to 3 brands: Budweiser, eTrade, and gulp — Victoria’s Secrets. I almost literally held my breath — eTrade would have been okay, but I have a soft spot for draft horses. THANK GOD beer and horses at least won over T&A. As for Jillian & Danica, self respect isn’t necessarily a component of fame.
And, on a side note, I expounded to my boss today about Budweiser being water. I forgot his daughter works for the company. I haven’t eaten foot in a while, but it doesn’t taste any different.
And when I can get my hands on some of those blue bottles, they’re going to look great as garden edging.
Yeah, it is probably cheaper to buy the BL Platinum, use the beer for slug bait, and break the pretty blue bottles for garden edging, instead of buying slug poison and some sort of manufactured edging material. Great idea…Repurpose bad beer!
Yeah, I think everybody in the house was scratching their heads at the Platinum and Go Daddy ads. The Ms. Brown M&M add probably topped my list, as funniest.
Yeah, I liked that one too Chad. I think my second favorite ad was the VW Dog ad.
Ummm. that would be “ad.” Jeesh.
I loved the M&M ad and will laugh again when I see it next, but the e-trade baby totally rocks.
Okay folks, now what part of the M&M is s’posed to “melt in your mouth”?
All of it Wayne…All of it!
I’m not sure what the Platinum people were going for with that ad. The whole “top shelf taste” comment reminded me of the scene in the movie “The 40 year old virgin” where they are discussing the good crowd at the club because it was “9 dollar beer night.”
This ad is selling an image rather than a beer. “Triple Filtered” sounds more like a vodka than a beer. This ad targets club goers, looking to be VIPs, hence the term “platinum”. The music choice and elite environments displayed in the commercials point in that direction also. Of course of bunch of beer geeks would find these ads annoying, and sure they’re boring, but we’ll see… Bud Light Lime beat out Corona after its inaugural summer. BL Platinum has its sights set on Heineken drinkers… Good ad or not I bet the blue bottle fairs pretty well against the green imports…
Totally agree Phil, and if sales after the Superbowl are any indication, while the adds sucked, they were effective. Will be interesting to see if this goes well. So far sales indicate it will.