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More Sexy Data: The 10 Established Macro(ish) Beer Brands that are Growing

I posted earlier this week about the eight big-brand beers that have seen their sales decline the most over the past five years.  I attributed at least part of the decline of these brands to consumers switching to craft beers, which some astute readers pointed out is just part of the story.  Here’s the other part – the established macro beers that have stolen market share from their less fortunate brethren.

These are beers that are considered “established growth brands,” and have gained market share for each of the past four years, roughly the same time frame covered in our other post.  This info comes to us by way of the Beverage Information Group and is sorted by brand, percent increase and total cases sold: 

Please note that a some of these beers are imports or could be considered craft, but they met the 3-million-cases-sold threshold to make it on BIG’s list, so I left them in the mix

  1. Dos Equis: + 19.1% / 14 million cases
  2. Pabst Blue Ribbon: +16.9 %, / 30.4 million cases
  3. Modelo Especia: +15.5% / 30.9 million cases
  4. Fat Tire Amber Ale: +15% / 6.4 million cases
  5. Yuengling Traditional Lager +8% / 29.7 million cases
  6. Shiner Bock: +4.7% /  5 million cases
  7. Keystone Ice: +3.9% / Unlisted
  8. Keystone Light: +2.3%  / 65.5 million cases
  9. Labatt Blue Light: +1.5% / 6.7 million cases
  10. Coors Light:  +1%  / 251.3 million cases

Take this list with a grain of salt, as it’s difficult to tell from the source material if there are other beers that should be included here. It’s still a pretty interesting collection of data.

One tidbit noted in several other sources I looked at is the migration away from light beers – they seem to be bearing the brunt of the sales losses as people are moving towards more flavorful offerings (that, or folks figured out that water’s cheaper and tastes about the same).

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Categories: Beer

Author:Jim

Craft beer nerd, frequent beer blogger and occasional home brewer.

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10 Comments on “More Sexy Data: The 10 Established Macro(ish) Beer Brands that are Growing”

  1. September 22, 2011 at 12:52 pm #

    I opt for the “water” answer.

    • September 22, 2011 at 1:24 pm #

      Yeah, that or they decided to drink money and simply chill their own urine!

  2. September 22, 2011 at 1:07 pm #

    Stay thirsty, my friends.

    • September 22, 2011 at 1:19 pm #

      🙂

    • September 22, 2011 at 3:11 pm #

      Such a masterful marketing campaign for such a crappy beer! 🙂

      • Don
        September 22, 2011 at 3:23 pm #

        I think that is the ONLY reason it is trending positively.

      • September 22, 2011 at 3:34 pm #

        The TV, yes. The radio, not so much. Sounds almost like a schlocky parody of the campaign. I actually blushed when I realized it was the real deal.

  3. FatCatKC
    September 22, 2011 at 3:42 pm #

    Don’t forget about Keith Stone keeping it real for the white trash across America! He’s my idle by the way. Hold ma stones.

  4. Todd
    September 23, 2011 at 1:00 pm #

    Shiner makes some great beers. Don’t think that they can be held in the same light as many others noted in this post. Definitely not bottled piss.

    • September 23, 2011 at 1:43 pm #

      Tey just started to distribute out here, Todd, so I’ll have to check them out! Yeungling isn’t bad either – not fancy, but better than Bud for sure.

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