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Breckenridge Brewery: Sometimes Simple is Funny!

This is a hilarious new ad campaign from the folks at Breckenridge brewery.  In total there are 4 different 15 second spots, each poking fun at a big boy advertisement.  It is so easy, but it is so funny in its simplicity and how it exposes the big boys for all their stupid advertising shenanigans.  You can see all four of these ads here.  I have just posted one of the four.  Let us know what you think of these ads in the comments and…Enjoy.

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Categories: Beer, big beer, News

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31 Comments on “Breckenridge Brewery: Sometimes Simple is Funny!”

  1. May 10, 2011 at 10:22 am #

    Genius, sheer genius; I wish I’d thought up a campaign as good! Lucky U is pretty good too, is it distributed in your guy’s states?

    On a side note, just had the Breckenridge 20th anniversary ESB aged in Stranahan’s barrels, incredible!

    • May 10, 2011 at 10:30 am #

      These are good, but I can’t say I’ve had much Breckenridge that really impressed me. Still, these ads are just the same jokes beer geeks everywhere tell each other. They were just smart enough to use them in a marketing campaign.

      • Don
        May 10, 2011 at 10:34 am #

        I’ve never had a Breckenridge beer. I think I might have seen the Lucky U at my bottle shop. If it is there next time I’ll give it a try.

      • May 10, 2011 at 10:41 am #

        I agree that most of their stuff is average, but they’ve recently been getting better. The 471 line is very good, and like I mentioned, the 20th holds it’s own. And like most beers, if you can get it on tap it’ll be better than the same beer in a bottle.

        Sometimes the best campaigns are the ones brave enough to state the obvious, I love the simplicity of it.:)

        • May 10, 2011 at 10:47 am #

          Yeah, all the restaurants have their stuff on tap, but I usually go for something else. The only thing I’ve had recently was the vanilla porter (on tap) and it was meh at best.

        • Don
          May 10, 2011 at 10:48 am #

          Glad to hear they are making some better beer. I think the days of mediocre craft breweries are numbered, so get better or perish. Sounds like they chose the former. 🙂

    • Don
      May 10, 2011 at 10:31 am #

      I know it is so simple and it just pokes in all the right places. That 20th ESB sounds great!

    • May 10, 2011 at 12:11 pm #

      It’s distributed in my state, Will! 🙂

      I agree that they have been stepping it up with their more recent brews like the 471, but a lot of them remain very average. I have had some small batch releases at their brewery up in Breckenridge (most of the beer is actually brewed in Denver, next to Coors Field) that are quite good. They also recently opened the Ale House at Amato’s in the Highlands neighborhood, where they feature a bunch of Colorado beers. I may stop by there this week and check it out.

      • Don
        May 10, 2011 at 12:14 pm #

        I imagine with some of their older more average stuff it is a damned if you do, damned if you don’t kind of proposition. If the change them to get them more instep with current craft brewing standards, they run the risk of alienating their base that has sustained them. If they don’t they run the risk of being seen as a meh brewery. I guess they are doing the right thing by keeping the old and adding new lines and one offs to round out their offerings.

        • May 10, 2011 at 12:31 pm #

          Right, I totally understand their situation. Avalanche Amber is their most popular beer. Also, tourists from Texas go absolutely nuts over it when they visit Breck on their ski vacations.

      • May 10, 2011 at 2:32 pm #

        I should have phrased the question “Hey Don & Jim…” 🙂

        They’re not brewing at the Coors Field location anymore, the majority of the production is done at the Kalamath facility (the Brew & BBQ).

        I’ve had a couple of friends rave about the Amato location; the majority of the taps are other Colorado breweries from what I understand. I keep meaning to get over there as well, too many good places to drink craft beer here in Denver. I still have to get over to Del Norte so I can answer Don’s Mexican Beer question. 😉

        • Don
          May 10, 2011 at 2:58 pm #

          Yes you do. Go Del Norte young Man!

        • May 10, 2011 at 4:05 pm #

          Ah, you’re right. I was thinking of the brewpub.

  2. johnking82
    May 10, 2011 at 11:17 am #

    i wish this website could understand that philosophy.

    • Don
      May 10, 2011 at 11:34 am #

      We are as SIMPLE as they come…They even call us simpletons.

      • May 10, 2011 at 2:35 pm #

        Well, they call Don one…

  3. May 10, 2011 at 11:38 am #

    I love these ads. “If you touch it and it’s cold, it’s cold”.

    I had a few of the Breckenridge Pandora’s Bock and enjoyed them. Nothing to write home about, of course, but I wasn’t disappointed or anything.

    • Don
      May 10, 2011 at 11:42 am #

      Sounds like Breckenridge is stepping it up a bit, according to Will. Good to see that breweries are improving their game.

  4. The Wookie
    May 10, 2011 at 11:48 am #

    Funny stuff, nice find. But I hear that Bells has issued a cease and desist order to Breckenridge claiming that Bells owns the intellectual property rights to “Gravity Activated Pouring” and it can only be used with their Two Hearted Ale …. All other beer must be consumed with a straw or in a zero-G environment.

    • Don
      May 10, 2011 at 11:54 am #

      Or perhaps in a G-Lo environment?…Anything…anyone…hullo…

      • May 10, 2011 at 11:58 am #

        Boooooooo!

      • May 10, 2011 at 2:59 pm #

        Didn’t realize I had my own environment. Sweet!

        • Don
          May 10, 2011 at 3:01 pm #

          Stick around here G-Lo, you’ll find you get all kinds of interesting things…Environments, whiskey news, STDs…

        • May 10, 2011 at 3:22 pm #

          I’ll pass on the STDs. Only thing worse… MGDs. Or possibly PBR. 🙂

        • May 10, 2011 at 3:30 pm #

          Ha! “I’d rather have an STD than an MGD”

        • Don
          May 10, 2011 at 3:44 pm #

          This could be another post, what would you rather have…A Blue Moon with and Orange slice or Blue Balls with a weeping sore…

        • May 10, 2011 at 3:49 pm #

          Ew.

        • The Wookie
          May 10, 2011 at 6:33 pm #

          I’ll pass on the STDs, MGDs, PBRs, and the Blue Moon. How about we all have a nice Founders KBS and try to forget the image of Don with sores on his balls.

        • May 10, 2011 at 8:04 pm #

          Amen, Wookie. Amen.

  5. May 10, 2011 at 1:50 pm #

    Just had their Oatmeal Stout for the first time and really enjoyed it. I also tried their Vanilla Porter (not bad) and Agave Wheat which was not good. Like the ad. If I have time I’ll check out the rest!

    • Don
      May 10, 2011 at 2:56 pm #

      I’m pretty sure you won’t have time…

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