DVR Alert: “Brew Masters” Debuts at 10pm Sunday

Just a friendly reminder that Brew Masters, the TV show Don and I were up for (and didn’t get) premieres on the Discovery Channel this Sunday night at 10pm Eastern.  I’ll set my DVR, but will probably be watching in real time, as I’m eager to see how the show turned out.

There are also a number of viewing parties happening in bars and pubs across the country, so Google around if you feel like watching with fellow beer geeks.

Even though we were vanquished by Sam, we support him 100% and Discovery’s decision to go with him and the production company Zero Point Zero.  They wanted a show like Anthony Bourdain: No Reservation and that’s what they got: Sam is bigger than life and Zero Point Zero makes Bourdain’s show.  It was a no-brainer.

Besides, maybe beer will become the new cake.  Or the new Jersey.  If Sam’s show is a hit, there’ll be a demand for other beer (and whiskey) shows, hopefully ones starring funny brothers trying to beat the hell out of each other.  🙂

Anyway, support the show to support the cause of craft beer, not Don and I.  This is the first meaningful step craft beer is taking into the popular culture mainstream, and good things can happen if more folks get interested in good beer.

And if you don’t know what the heck I’m talking about, click here to read our TV saga.  It’s a fun read, even if it doesn’t end well.


Categories: Beer, Lifestyle


Craft beer nerd, frequent beer blogger and occasional home brewer.

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17 Comments on “DVR Alert: “Brew Masters” Debuts at 10pm Sunday”

  1. November 19, 2010 at 12:22 pm #

    Maybe you two will get a second chance. This is the first review of Brew Masters and Sam that I’ve seen. And it’s not so tasty. I’ll probably be enjoying some good craft brews while watching and be to buzzed to be this critical.

    • November 19, 2010 at 12:30 pm #

      Yikes – that’s not good! If he tanks, another beer (and whiskey) show won’t see the light of day for years.

      What they need is humor and conflict. Don and I specialize in that. Well at least conflict. But mostly because he’s a total ass. 🙂

      • Don
        November 19, 2010 at 12:38 pm #

        F$@k You

        • November 19, 2010 at 12:43 pm #

          See what I have to put up with?

      • November 19, 2010 at 12:45 pm #

        Hey hey, keep up the language like that and you’ll get in invite to be on OUR podcast!

        Just got done reading the story of your “almost show”. Tough break guys but know that once it comes back around and you get on TV, I’ll be the first in line to watch the show.

        I’m really looking forward Sam’s show because… well, I guess drinking, blogging and podcasting about beer isn’t enough for me. I need more beer experience! That’s why your show needs to see the light of day too!

        • November 19, 2010 at 1:08 pm #

          Fingers crossed. I hope Sam’s show does well, because it’ll pave the way for idiots like us.

      • November 19, 2010 at 1:29 pm #

        Well, it likely wont tank with beer geeks like us. But if the biggest drama they can come up with is losing a bottling line part and spilling a bucket of glue, they’ve got some work to do. At least with you two, Don could have taken you flannel shopping; you could have fought back with your metrosexual superpowers; and at the end of it all, you could have given Don Shit about drinking Bitches’ Brew from a Motel 8 Dixie cup. See, there’s all sorts of drama to mine with the Beer and Whiskey Brothers!

        • November 19, 2010 at 1:33 pm #

          You’ve nailed it! Our idea is much more based around the dynamic between brothers than a process like brewing. Beer, whiskey and maybe other drinks will be the focus and folks will learn a lot about them, but we’re aiming to entertain non-beer geeks as well. Sorta like this site, but with beer porn and explosions.

  2. November 19, 2010 at 2:22 pm #

    Yo Jimbo!

    Just read your saga as well. Great read. Sorry you guys didn’t get picked up. Would have been a fun show! I bet a Beer & Whiskey Brothers Drinking Game would have cropped up with in an episode or two. Every time Jim whines about Don, drink. Everytime Don replies with an “F You Jim!”, chug. Etc etc.

    Peace Yo!

    • November 19, 2010 at 2:26 pm #

      Thanks, G-LO. I like the drinking game idea, but it should be every time Don runs out of clever comebacks and says “oh, shut up” or I wave my hands around when I talk. Folks would get hammered!

      • Don
        November 19, 2010 at 2:29 pm #

        Oh shut up!

        • November 19, 2010 at 2:31 pm #

          *laughing with arm waving about*

  3. Don
    November 22, 2010 at 10:37 am #

    I cannot believe that I missed Brew Masters!!! It was on at 8:00 right in the middle of the Sunday Night Football game, and I am committed to watching my Giants loose every time I watch them, so I had to watch the game. Not to worry however, it was airing again at 11:00pm. So this worked out great. Watch the game, watch the winner of the Next Iron Chef, then watch Brew Masters and go to bed. Easy Peasy. I even set the autotune to automatically change the channel at the appropriate time (yes Jim, I know you are impressed). So the clock strikes 11, the rooster crows (annoying rooster clock) and the channel changes to none other than…Mike Rowe gutting a cow! The guide in the Direct TV was wrong! Oh, it was on again at 12 am, but I wasn’t going to stay up until 1:00am to watch Sam, so I’m SOL and will have to catch it on reruns…I know…Lame!

    • November 22, 2010 at 12:49 pm #

      Way to go, Don. Are you sure the DirecTV guide was wrong and it wasn’t user error? 🙂

      Besides, as someone who lives in NJ, I say turn off the Giants if they lose every time you watch them!!

      • Don
        November 22, 2010 at 12:50 pm #

        It wasn’t user error, and you can ask Kathy! She was there too. It is re-airing tonight at 8 and 11 so hopefully I’ll find it tonight.

        • November 22, 2010 at 12:54 pm #

          Right. You’ll tune in at 7 and 12…

  4. Matt
    November 22, 2010 at 1:49 pm #

    I had mixed feelings about the show. It was way too much DFH and not enough beer culture in general. The constant DFH glass overflow segue shot was a great example. He did a great job priming the show with how beer is made. He even fit in the Reinheitsgebot! It seems the next show is about his brew where the DFH employees all chewed corn to get the natural enzymes to break down the starch. What I wanted from the show is for Sam to travel the world to see craft beer perspective in other regions. What we’re getting in the first two shows is how awesome DFH is.

    You know those people that have to constantly verbalize how awesome they are? They point out every awesome thing they do. They have to share about the amazing places they have been or the great people they know. That’s Sam and crew in the first episode. If you go through life needing to point out that you’re different or innovative it comes across as just needing attention. You just know that he was pissed when they didn’t include his rehearsed sound bite about how he drives his old truck because it’s different and reflects true America. He did manage to fit in that his truck has a top speed of 58mph. Oh, you’re so quirky, Sam! *barf*

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