Just a friendly reminder that Brew Masters, the TV show Don and I were up for (and didn’t get) premieres on the Discovery Channel this Sunday night at 10pm Eastern. I’ll set my DVR, but will probably be watching in real time, as I’m eager to see how the show turned out.
There are also a number of viewing parties happening in bars and pubs across the country, so Google around if you feel like watching with fellow beer geeks.
Even though we were vanquished by Sam, we support him 100% and Discovery’s decision to go with him and the production company Zero Point Zero. They wanted a show like Anthony Bourdain: No Reservation and that’s what they got: Sam is bigger than life and Zero Point Zero makes Bourdain’s show. It was a no-brainer.
Besides, maybe beer will become the new cake. Or the new Jersey. If Sam’s show is a hit, there’ll be a demand for other beer (and whiskey) shows, hopefully ones starring funny brothers trying to beat the hell out of each other. 🙂
Anyway, support the show to support the cause of craft beer, not Don and I. This is the first meaningful step craft beer is taking into the popular culture mainstream, and good things can happen if more folks get interested in good beer.
And if you don’t know what the heck I’m talking about, click here to read our TV saga. It’s a fun read, even if it doesn’t end well.