The following is Part 1 of a five part story about how Don and I almost landed a TV show on Discovery. It’s a long tale (sometimes the good ones are) so I’ve broken it into a few “chapters.” I’ll be posting an installment each day until the story is complete. Enjoy!
Part 1: The Comment
You might’ve heard the news that the Discovery Channel will be airing a new beer show called “Brew Masters” this January, starring Dogfish Head’s Sam Calagione. This should come as great news to folks like us who evangelize the virtues of craft beer. It’s a sign that the beverages we adore are truly coming into their own in American culture.
But while it’s good news for craft beer, it’s bad news for Don and I. You see, we were up for that show. We thought we had it in the bag. All the planets were aligning. Then *poof!* it was gone.
Others might not want to bring up the fact that they were left at the altar, but Don and I try to be an open book, and we’re ready to share our story.
It started with a comment on the “About the Brothers” page:
“Greetings Don and Jim! I’m a television and documentary producer that would be interested to talk regarding a drink related project. I look forward to hearing from you both! Cheers – Matt”
It took us roughly 30 seconds to respond to Matt. It turned out that he’s a concept development guy for a production company that has launched a string of successful cable TV shows – shows you’ve heard of and probably watch. They were the real deal.
They had strong interest from Discovery for an intelligent and fun drink-related show. Think Anthony Bourdain: No Reservations meets Michael Jackson’s Beer Hunter and you’re close. The show was all but sold and they were looking for hosts. Matt found our blog and thought we should get a shot. It would be an understatement to say we were a little pumped.
We saw ourselves traveling the world, meeting cool and crazy people, sampling the local spirits, finding out how they’re made and generally horsing around. We saw ourselves having AK47 competitions in Uzbekistan, chasing bourbon barrels from Kentucky to Scotland and back to brewers in America, and hosting a party of college kids and senior citizens as they sampled Pliny the Elder and Pliny the Younger. Maybe even a toga party, who knows?
Don and I are so different, so there’d be lots of chances to explore his flannel-wearing way of life and expose my metro-sexual tendencies while exploring the world of booze. There’d be arguments, drunken bonding, lopsided contests, lots of good- natured ribbing and the occasional explosion. Sort of like what happens here, minus the explosions and firearms.
Our minds reeled at the possibilities, but first we had to get through the audition…
Click here for Part 2: The Road to Victory