The gang over at New Brew Thursday recently released their “I am a Craft Beer Drinker” video, in the style of Greg Koch’s “I am a Craft Brewer” video and all the copycats that have since followed (I am a Home Brewer, I am a Canadian Craft Brewer, I am a Little Teapot, etc.)
There’s a bit of a dust up happening around the Internet, as some folks are saying that many of the people in the video are more than craft beer drinkers, they are craft beer entrepreneurs. As many of these people are making (or trying to make) their living in the world of craft beer, their motives might not be purely about sharing their love of good beer.
My take on this is pretty simple: whatever. The folks who are in the industry are there because they fell in love with beer, and this is their opportunity to express that love. Sure many are trying to make a buck off of beer, but that doesn’t diminish their love of well crafted brews.
So really, the only thing that might be wrong is the title of the video. If it was called “I love Craft Beer” or “I am a Craft Beer Evangelist” I don’t think folks would have a problem. And even the way it is, I have no problem with it.
Check out the video above and let us know what you think in the comments. Does the fact that the folks in the video have financial incentive to promote craft beer diminish the message?