First it was penguins, then it was battleships, then stuffed squirrels, now tattoos? Seems the guys over at BrewDog are again in a bit of hot water for encouraging irresponsible drinking. They are about to open their first brewpub in Aberdeen, Scotland in September. They are planning to have a tattoo artist on hand for anyone who wants to get their logo tattoo’d on their body!
What is the reward for marring your body permanently in this way? Free Beer for life in their brewpubs. This has angered lots of people in Scotland all the way from the City licensing board to the Scottish Licensed Trade Association. Clearly what started out as an edgy kinda fun poke at the world of craft beer is now getting obscene. I could see the fun in the penguin, I even thought ok the battleship is a quad IPA, an experiment if you will, the squirrels made me uneasy, and no more than a week later they are going the route of Danny Bonaduce with making people billboards and giving them kinda crappy beer for their trouble.
It took the Bismark for Jim to fall off the Brew Dog wagon, I’m a little more tolerant, but this stunt has put them into the realm of vapid and irrelevant in my book. Way to go BrewDog…way to implode.