Tag Archives: arrogant bastard

How Too Much Hype Can Spoil the Brew

Beyond TODAY is an extension of our weekly column for the TODAY Show food blog. Over there, I talk about my hunt for the much-hyped Pliny the Elder on a recent trip to California. Over here, we’re sharing one from the archives about how hype can effect your perception and enjoyment of a beer.  Click […]

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A Brewery I Take For Granted

There are certain things in life that bring us joy, but we begin to take for granted. The first thing many of us might think of here is family, or possibly good health. These are two very important things indeed, and I’ve been fortunate enough in my life to have had good luck with both.  […]

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Going Deep: How Emotion Affects Taste

Few of us are able to taste anything without the world around us creeping in. Your mood, where you are, who you’re with, what you crave at the time and other such factors all play a role in the way you process tastes and how you categorize them in your brain.  I’m sure there’s scientific research to […]

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When Was The Last Time a Beer or Whiskey Blew Your Mind?

A libation revelation is a simple but magnificent event, when you have the perfect drink under the perfect circumstances. When this occurs, you taste the beverage in a new and wonderful way, and your newfound appreciation carries forward to every time you have that drink. I’ve had a handful of these moments over the past […]

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