Well here we are again. I was in Brewforia Beer Market last week and happened across a bottle of Lost Abbey Witches Wit, and much to my surprise the very controversial label hasn’t been changed. I thought when we discussed this before, over a year ago here on this blog, that this had been resolved. Lost Abbey was going to change the label and stop offending the pagan community, and really all women in general.
Apparently they changed their minds. Not only do they sell this beer with the offending label, a quick search of the internet showed me that they used to sell tee shirts with the label art on them. The tee shirts are no longer for sale on their web site, but I’m betting you could special order them. Based upon the discussion we had last year, I have changed my opinion on this label design 180 degrees.
When it first came out I was like, no big deal…kind of cool. However after a lengthy discussion, I’ve come to see how absolutely offensive this label is, and when I saw it, it kind of turned my stomach a bit. I’m not a big fan of wit beers, so I probably wouldn’t have purchased this beer to begin with, but I will never purchase this beer with this label. It depicts a despicable act, who would want to drink a beer with this label? What’s next? Are they going to have an image of Ozzy Ozbourne biting the head off of a dove and call the brew their Dead Dove Dopplebock? I wouldn’t buy that either. Will they have a label of a guy getting drawn and quartered and call the beer Entrails Ale? No, this truly disgusts me and I think I’m going to cool off on any Lost Abbey, Port Brewing purchases for a while. But that’s just me. What do you think?