Avery Joe’s Pilsner: To The Rescue

Joe’s Pilsner is truly one of my favorite beers.  It is light and has a nice breadiness to it, with a good crisp slightly hoppy finish.  It is a great brew any time of the year and the fact that is is sold in cans makes it a total win win for me.  I’ve sung its praises before.  It is a GREAT beer.  That is why I thought my son might like it even though he is a devout non-craft beer fan!  Yes you heard that correctly the son of one of the Beer and Whiskey Brother’s is a devotee of big beer.  To his credit, he can’t stand Bud, Miller or Coors.  No, he is a fan of the Mexican beers.  Corona, Negro Modelo, and his favorite Dos XX.  *hangs head in same*

So Firday Night we were in the garage smoking some cigars.  We get banished to the out of doors for this activity, however during the cold months my wife has acquiesced to allowing the activity to happen in the garage.   I cracked open a Joe’s to go with my cigar, a fine combination, I might add.  I then told my son that he should try a drink.  He looked at me with suspicion in his eyes.  See I’ve tried to get him to try many different craft brews to no avail before.  If he has tried them he usually screws up his face and sticks out his tongue with the obligatory YUCK!  So I wasn’t expecting him to even give it a try, but it was light in color and he was in a particularly curious mood Friday night, so he picked up the glass and gave it a try.  He said “Hey, that’s pretty good”, I said “I know.”

After we had a few more minutes of conversation he asked if he could have another drink.  I told him no, but I had another one he could have if he liked.  So he went to the beer fridge and pulled out my other can.  I told him to get a glass, but he said I was already using the only “good” glass, and that he wasn’t about to use a glass when it came in a perfectly good can.  Baby steps.

We finished our conversation and he finished his beer, proclaiming that I should get a lot more of this particular beer.  I said, I would look for a 12 pack of it, and keep some on hand throughout the holidays.  So there you have it.  So far my toughest nut to crack on my family tree has cracked under the amazing flavor of Joe’s Pilsner.  Is did my heart good to hear him proclaim that he liked it better than his beloved Dos XX.

So that’s how I converted my son to craft beer.  What conversion stories do you have?  Share them in the comments.


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15 Comments on “Avery Joe’s Pilsner: To The Rescue”

  1. November 7, 2011 at 12:55 pm #

    I recently had a friend who claimed she did not like any beer because it was all “tasteless piss”. I took her to a local beer cave and bought her a six pack including, amongst other things, two bottle from Unibroue and a Great Divide Yeti. She was shocked at first, and pleasantly admitting defeat several hours later. I was happy too, but largely because she didn’t like the Yeti, so I got to keep it.

    • Don
      November 7, 2011 at 12:58 pm #

      Funny, I was going to ask how she liked the Yeti, it’s one of my favorites and I love the fact I can now get it in 12 ox bottles. Good for you that she didn’t care for it! Keep evangelizing! 🙂

  2. Gordon Ryan
    November 7, 2011 at 1:02 pm #

    Thats awesome that you converted him with a Joe’s…a fine brew. I do have to say, though–ain’t nuthin’ wrong with a Negra Modelo (Modelo Especiale, on the other hand…blech).

    • Don
      November 7, 2011 at 1:10 pm #

      I’d agree with your assessment Gordon. If I’m in a Mexican Restaurant, it is usually a Negro Modelo or nothing. Not a bad beer, but certainly nothing I would go out of my way to get either. Joe’s on the other hand? I’d walk a mile for…

  3. November 7, 2011 at 1:14 pm #

    My dog Daisy was TOTALLY a Coors Light pooch until I poured a little Dogfish Head My Antonia in the bowl. I’m not sure if it was the name or the Italian flair, but that poodle now has a new favorite brew…

    • Don
      November 7, 2011 at 1:16 pm #

      So what does she like better? The DFH, or her own ear wax?

      • November 7, 2011 at 1:19 pm #

        Ear wax. No contest!

  4. November 7, 2011 at 1:15 pm #

    By the way, your boy will be a true convert when he spends his own money on good beer, and not just steal it from your fridge. But baby steps. Once he gets a taste, he’ll probably crack open his wallet for the good stuff.

    • Don
      November 7, 2011 at 1:20 pm #

      Well, I’m not gonna hold my breath on that one. He has bought himself the Dos XX before, but it is everywhere. You and only find Joes in Boise, and he works in the other direction. I might hit him up for some dinero if he drinks me dry, but in the mean time I really don’t mind funding his conversion. 😉

  5. Greg
    November 7, 2011 at 6:31 pm #

    My wife, the red wine girl, will drink brown ale when we go to brewpubs. Can’t quite get her to have a beer at the house, but that’s OK. As long as she goes along with me at the brewpub.

    • Don
      November 7, 2011 at 10:30 pm #

      Avery makes Ellie’s Brown Ale in cans. I haven’t tried it yet, but I bet it is pretty tasty. Give that a try at home. She might become a convert.

  6. November 8, 2011 at 12:58 am #

    I doubt I’ll ever turn my dad into a complete craft beer convert, but I gave him some Schlafly Coffee Stout a few years ago around Thanksgiving. And now each time I’m coming to visit, he insists that I bring him a 12-pack.

    • Don
      November 8, 2011 at 9:50 am #

      Nice. This year I have a bottle of Southern Tier Creme Brulee Stout for a dessert Beer. Still haven’t figured out when to have it, but I’m pretty sure when I crack it open, some eyebrows will be raised and some minds will be opened! Looking forward to it.

      • November 8, 2011 at 12:24 pm #

        I took a Cremé Brulee to a party this weekend. Opened it up for desert which was chocolate lava cake. Not only did I raise some eyebrows, I think I blew a few minds. Too bad, it’s already out of stock here!

        Speaking of soon to be out of stock beers, Don, I’m sure you saw that Brewforia just got in some Midnight Sun Treat Chocolate Pumpkin Imperial Porter. Planning to pick one or two up today if Rick still has some.

        One more thing. Planning on Tuesday the 15th for the Ungettables tasting, if Rick will message me back to say he’s down with that date.

        • Don
          November 8, 2011 at 12:51 pm #

          Oh crap! I’m going to be in Reno. Another ungettable tasting I’ll have to miss! DAMN! Also, yes I’m headed to Brewforia in an hour or so. Hope he still has some in stock!

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