Video: Huge Liquor Store Shelf Collapses, Causes Flood of Wine

Here’s something you don’t see every day.ย  It seems the old shelves at Superior Wine in Sheboygan, Wisconsin couldn’t handle the weight of the wine that was laden upon them, so they decided to give up in quite a spectacular fashion.

The security footage shows what is essentially a flood of wine and champagne sweep across the floor of the discount liquor seller.ย  It’s pretty impressive, almost biblical (…and they shall know my wrath in a flood of wine and fizzy French crap…)

All I can say is thank goodness it wasn’t the craft beer shelf. Oh, and that no one was hurt.

There’s always that.




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Craft beer nerd, frequent beer blogger and occasional home brewer.

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16 Comments on “Video: Huge Liquor Store Shelf Collapses, Causes Flood of Wine”

  1. October 24, 2011 at 12:25 pm #

    “The horror! The horror”

  2. johnking82
    October 24, 2011 at 12:29 pm #

    Funny, my good friend is driving down this week from Sheboygan and I was on their website Friday night looking at beer choices. I believe I am to blame somehow.

    • October 24, 2011 at 12:55 pm #

      I blamed you right away without even knowing there was a link, so yeah, I think you’re right.

      Way to go, John. Way to go. ๐Ÿ˜ฆ

  3. October 24, 2011 at 12:35 pm #

    so…was there any sightings of Moby Grape in the waves of wine…?

    • October 24, 2011 at 12:53 pm #

      Ahh, the great white grape…very rare…very dangerous!

  4. Don
    October 24, 2011 at 1:05 pm #

    I think they should just re-bottle it and call it Liquor Store Disaster Red.

    • October 24, 2011 at 1:10 pm #

      Now with more “floor”…

    • johnking82
      October 24, 2011 at 1:10 pm #

      As Poppa King used to say, when the red river is flowing…BEWARE!

      • October 24, 2011 at 1:42 pm #

        You’re on fire today, John (or should be set on it)…

  5. October 24, 2011 at 1:10 pm #

    On a smaller scale, but not any less entertaining:

    Dude makes a valiant effort to save the day.

    • October 24, 2011 at 1:41 pm #

      Right before wisely running away…

  6. October 24, 2011 at 2:44 pm #

    I like how proud of the video the store is that they plastered their URL all over it. “Come on in and you too could be nearly killed in a wine tsunami. Join us next week when we recreate the elevator scene from the Shining with Merlot!” ๐Ÿ˜‰

    • October 25, 2011 at 9:25 am #

      Maybe they can have an event called “wine skins and wetsuits.” Sounds like my kind of party! ๐Ÿ™‚

  7. October 25, 2011 at 12:06 am #

    I have to tell you guys I find you quite lovely in a manly way.

    • October 25, 2011 at 9:26 am #

      The fact that you find us lovely is shocking. The fact that you find us even a *little* manly is a jaw dropper!!

      • October 25, 2011 at 5:00 pm #

        Don’t sweat it Jim, I think she meant Don.

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