There’s something going on at Stranahans Whiskey, and they are keeping it to themselves. Much like Goose Island, they are selling out. Cashing in on the hard work and investment and the name they built for themselves by selling the place. They are selling to Proximo Spirits, probably best known for their Soprano wiseguy endorsed 1800 Tequila, that much is certain. This probably isn’t as bad as the Goose Island sale, just because there has never been the contentiousness in the whiskey and spirit world like there is in the Beer world. There is far less of a history of big distilleries trying to crush the competition at all cost. Just not in their DNA.
No, what’s funny here is that there has been utter silence from the distillery and from Proximo for almost 5 months now. There doesn’t seem to be much movement, and nobody is talking. I found out about this over on Chuck Cowdery’s blog in an article he wrote a couple weeks ago.
What’s stranger is there is now a shortage of the Whiskey. Markets that were being faithfully served cannot get the whiskey currently. Washington State, Chicago, Idaho, and other markets are being under served or not served at all. So what’s going on? All I know is that Chuck Cowdery is about as inside the Whiskey industry as one can get, and he smells a rat. Chances are that if Chuck smells a rat, there is a rat around.
I don’t really know where all this goes, but I wouldn’t be surprised if there are some major changes to Stranahans in the near future.