If you’re a gay guy or gal and have been wondering “how come no one has made a beer just for me?,” I’ve got some good news for you. It seems the Minerva brewery in Mexico has been reading your mind and has released two beers that will be marketed to the gay communities in Mexico, Colombia and Japan.
The beers are “Artisan Honey-Ales” and each feature a label that can be peeled off and stuck to your shirt (or lithe, hairless chest) as a symbol of gay pride.
I find the whole thing totally stupid (why can’t the gays enjoy the same beers us straights do?) but I’m not in the target demo here. So I asked a gay friend and he said that he finds it stupid as well. That’s what I call research, folks! But he also said he might give one a try, just to see what a “gay” beer tastes like. If he liked it, it might make it into rotation. So there’s that.
Overall, this seems like a clear-cut case of pandering to a target demographic by solving a problem that doesn’t exist. I can just imagine the brainstorm session that led to this one:
Exec 1: “We need a new demographic to sell beer to”
Exec 2: “But to who? Most everybody already drinks beer”
Exec 1: “Hmm…we need a niche we can own, one we can totally pander to.”
Exec 2: “What about women?”
Exec 1: “Naw, that would never work.”
Exec 2: “You’re right – what am I, Danish?! [both laugh]. Anyway, we need folks with disposable income and who go out a lot”
Exec 1: “That rules out college kids”
Exec 2: “Yeah, Natty Light has those broke bastards locked up”
Exec 1: “What about clergy? They drink a lot”
Exec 2: “True, but their money is tied up in lawsuits right now. But that gives me an idea…”
Exec 1: “I dunno Bob, the victims of pedophilia are a pretty small niche, and no one will drink a beer called Handsy Priest Pale Ale…”
Exec 2: “Not them – the gays! They got money, they go out a lot and there’s no chance they’ll see through our clever marketing ploy.”
Exec 1: “I thought Michelob Ultra already had that market cornered…”
Anyway, good luck Minerva, I think you’ll need it. What’s next, a beer for dogs?! Oh wait…
Tip of the hat to Tex from The pALEeocon for letting us know about this one!