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Finally, a Beer for the Gays!

If you’re a gay guy or gal and have been wondering “how come no one has made a beer just for me?,” I’ve got some good news for you.  It seems the Minerva brewery in Mexico has been reading your mind and has released two beers that will be marketed to the gay communities in Mexico, Colombia and Japan.  

The beers are “Artisan Honey-Ales” and each feature a label that can be peeled off and stuck to your shirt (or lithe, hairless chest) as a symbol of gay pride.

I find the whole thing totally stupid (why can’t the gays enjoy the same beers us straights do?) but I’m not in the target demo here.  So I asked a gay friend and he said that he finds it stupid as well.  That’s what I call research, folks!  But he also said he might give one a try, just to see what a “gay” beer tastes like. If he liked it, it might make it into rotation.  So there’s that.

Overall, this seems like a clear-cut case of pandering to a target demographic by solving a problem that doesn’t exist. I can just imagine the brainstorm session that led to this one:

Exec 1: “We need a new demographic to sell beer to”

Exec 2: “But to who? Most everybody already drinks beer”

Exec 1: “Hmm…we need a niche we can own, one we can totally pander to.”

Exec 2:  “What about women?”

Exec 1: “Naw, that would never work.”

Exec 2: “You’re right – what am I, Danish?! [both laugh]. Anyway, we need folks with disposable income and who go out a lot”

Exec 1: “That rules out college kids”

Exec 2: “Yeah, Natty Light has those broke bastards locked up”

Exec 1: “What about clergy?  They drink a lot”

Exec 2: “True, but their money is tied up in lawsuits right now. But that gives me an idea…”

Exec 1: “I dunno Bob, the victims of pedophilia are a pretty small niche, and no one will drink a beer called Handsy Priest Pale Ale…”

Exec 2: “Not them – the gays!  They got money, they go out a lot and there’s no chance they’ll see through our clever marketing ploy.”

Exec 1: “I thought Michelob Ultra already had that market cornered…”

Anyway, good luck Minerva, I think you’ll need it.  What’s next, a beer for dogs?!  Oh wait

.

Tip of the hat to Tex from The pALEeocon for letting us know about this one!

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Categories: Beer

Author:Jim

Craft beer nerd, frequent beer blogger and occasional home brewer.

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20 Comments on “Finally, a Beer for the Gays!”

  1. Chad
    May 25, 2011 at 2:42 pm #

    “If you’ve got a big thirst, and you’re gay, reach for a cold, tall bottle of Schmitt’s Gay.”

    Brilliant on the Mich Ultra line, too.

  2. May 25, 2011 at 2:45 pm #

    Have you ever been to a gay bar? Miller/Coors, InBev, Pabst, all of the macros put up plenty of gay-centric neon signs and such. Who knew that every macro claims the rainbow as their symbol?

    • May 25, 2011 at 2:46 pm #

      BTW, this is stupid.

    • May 25, 2011 at 2:49 pm #

      I Haven’t been to a gay bar (I think), but I think it makes sense to market to the demo – they are an attractive bunch of consumers. But, as you say, this is just stupid.

  3. johnking82
    May 25, 2011 at 2:49 pm #

    Very stupid, read about this awhile back. Sent the link to my buddy, his response was “gays dont drink beer, we all drink vodka”.

    • May 25, 2011 at 2:53 pm #

      Yeah, it ain’t breaking news, but it was news to me!

      And gays drink whatever keeps them looking fabulous, which makes me hate them. I mean do whatever you like behind closed doors, but don’t make me look bad in comparison on the beach dudes!!

      • Don
        May 25, 2011 at 3:03 pm #

        It’s ok Jim, you’re attainable, they’re not. You’re there to clean up all the broken hearts, bro.

  4. Don
    May 25, 2011 at 3:04 pm #

    I want a beer for people who end up jacking off a lot. That’s MY demographic!

    • May 25, 2011 at 3:08 pm #

      Well if you’d like to surprise yourself, there’s always Left Hand…

      • Don
        May 25, 2011 at 3:10 pm #

        That won’t work…My left hand is all thumbs.

      • johnking82
        May 25, 2011 at 3:13 pm #

        Left hand has always been a “stranger” to me.

        • The Wookie
          May 25, 2011 at 5:19 pm #

          Booooo!

        • Don
          May 25, 2011 at 5:33 pm #

          You better watch it Wookie! The next time that will be a $25,000 fine!

        • The Wookie
          May 25, 2011 at 8:29 pm #

          Ouch, that’s steep. What’s the conversion of $25,000 in Idaho money to real dollars like we use here in NJ?

        • Don
          May 26, 2011 at 8:39 am #

          From what I could tell when I was out there, you would owe me about $35K. Beer here is way more expensive! 😉

    • Mark
      May 26, 2011 at 3:40 pm #

      TMI Don

      • Don
        May 26, 2011 at 3:49 pm #

        You just never know where we’re gonna go. Read at your own risk! 😉

  5. November 12, 2012 at 5:31 pm #

    Minerva is a mexican craft brewery (the second one that appeared in Mexico 8 years ago). You make it sound like one macrolager one.

Trackbacks/Pingbacks

  1. Molson Coors Creates a Beer Perfect for Hemaphrodites | Beer & Whiskey Brothers Blog - July 25, 2011

    […] coming.  First we reported on Calsberg’s beer for ladies (and stylish men), then it was the Mexican beer aimed at the gays, then there was Chick premium lager. Now Molson Coors are jumping on the pander-wagon with a beer […]

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