Well, I really don’t know what to make of this “beer”. And I put Beer in quotes, because can it really be beer without any alcohol? I’m not saying it has to be a lot but maybe like 2% or 1.5%. This beer is being developed by a Belgian Team at AB InBev. They say the reason they developed was to improve flagging beer sales in Europe. Really? You are going to pin your hopes on a beer with NO alcohol? Does this not sound like the stupidest idea ever?
Now I have heard all sorts of accusations on the interwebs that AB InBev is trying to kill Craft Beer and this is part of their nefarious plan to trick people into thinking that this is what “craft” is, blah blah, etc. I think that they are fools and don’t have a clue. This is what you get when Coke panics (i.e. New Coke). This isn’t some sort of dastardly plan hatched deep within the bowels of AB InBev. This is a cry for help! These people couldn’t brew a decent beer if their life depended on it, but they will brew a ton of shitty beer and then with their lawyers and Ad Men convince you that you love the stuff. This puts AB InBev in a totally new light for me. They are like a really strong, but really stupid caveman with a big rock. They are dangerous, but if you stay away from them you’ll probably be ok.
So, I’m not really sure what else to say about this. I’m not even sure we will see it over here on the American market, but if it does get here, I will not buy it. In taste testing the women said it was ok, and the guys pretty much hated it across the board. So I gues their target market would be mousy women who are used to pretty bad stuff.
Seriously if you are going to drink this, save yourself the trouble and have a soda or a water.