The Liquor Control Board of Ontario (LCBO) has deemed a beer label as inappropriate and forbid the sale of Flying Monkeys Brewing’s Smashbomb Atomic IPA. No, there is no obvious swear word, there is no inappropriate sexual images, just a cartoony label that depicts an explosion on the bottle. I’m sure when the brewers at Flying Monkeys came up with the name for their brew it was with its flavor in mind. Its huge bitterness will just blow you away, so they thought of the biggest bang they could think and came up with the name. The label is just a cartoony depiction of a mushroom cloud explosion.
The reasons given by the LCBO were that they thought in these sensitive times when the US and Britian are raining down bombs on Libya and fighting in two wars in Afghanistan and Iraq that this label was “insensitive and in bad taste.” What’s that? Sirens?…here comes the thought police…
This is wrong on so many levels I can’t even think of them all, but lets just say that I’m really glad I live in America where our rights to free speech are protected by the Constitution. I know, I know we have our own problems here, but this is a blatant attempt at thought control. They said that any sort of weapon imagery is a no no. So what, are they afraid that their citizens are going to go and nuke a few thousand caribou? I’ll bet that Russian River is glad that their labels are for the US, not Canada.
Here is my solution. Export all the bottles to the US. It could be the best beer to come out of Canada since Molsen Golden. I’m sure they could sell all their product, and they wouldn’t have to redesign their label, and they could stick it to that mind controlling LCBO. God Save the Queen.