I know you are sick of me saying it, but there is more innovation happening in the whiskey world, and it seems to be happening daily. I guess if everyone’s doing it is no longer innovative? I dunno, but what I do know is that the folks over at Bulleit have made a Rye that will be hitting shelves over the next couple of weeks. So what is so special or innovative about that? Rye has become a very strong market sector in the past several years, so we should expect everyone to jump on board, right? Well in a word, yes. That would only make sense, but there is rye, then there is innovative rye.
First of all let me say I am very glad to see Bulleit making something other than their very good Bourbon whiskey. They are a relative newcomer to the marketplace, and as we all know because of the aging required bringing new product to market is long process. But the distillers over at Bulleit are committed to developing a full line of products, which now includes a rye whiskey for us all to taste, and I applaud them for their commitment to the whiskey world, and hope they continue their innovation and introduction of new and interesting products. So what is so innovative?…
Well for this Rye the innovation comes in the mash bill. Most ryes incorporate Rye, Corn, and malted Barley. And the percentages are typically about 55% Rye, 40% corn and 5% Malted Barley. You have to have the barley regardless because it helps speed fermentation of the mash. This new Rye from Bulleit has 5% Malted Barley and 95% Rye, and 0% corn. They also painstakingly chose a blend of ryes from Germany, Canada, the US, and Sweden. This blending of the various ryes produces a sweet and soft whiskey that has a very smooth flavor profile. I haven’t had the opportunity to taste this yet, but they have over at Bourbonblog.com and you can read about it here.
This is a 90 proof rye whiskey, just like their bourbon whiskey, it comes in the same unique glass bottle and should retail for around $30 a fifth. Looking forward to this hitting the shelves here in Idaho so I can get a taste. As usual I’ll let you know when I do.