Beautiful Beer Commercial

This ad for Sapporo might just be the coolest beer commercial ever made.  Actually, at two minutes long, I don’t think commercial is the right word – it’s more like a mini-movie.  It does an awesome job of portraying how the essence of Japanese culture and tradition is imbued in every can (minus the used panties vending machines – they wisely skipped that part).


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Craft beer nerd, frequent beer blogger and occasional home brewer.

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24 Comments on “Beautiful Beer Commercial”

  1. January 21, 2011 at 3:40 pm #

    WOW! What an awesome commercial. Visually stunning!!!

    • January 21, 2011 at 5:27 pm #

      Yeah, it’s really very cool. So many little details and cultural references. It’s quite a production.

  2. Mark S.
    January 21, 2011 at 10:49 pm #

    Makes me want to go see some Kodo drummers again… Love that stuff.

    Oh , and for the record:
    Wychwood Ale’s King Goblin – a cut above your usual English drinking beer
    Bethlehem Brewwork’s Rude Elf’s Reserve – ’nuff said

  3. Mark S.
    January 21, 2011 at 10:50 pm #

    Yes, that was a hint that you guys need to have a regular “what are you drinking?” thread for the weekend…


    • January 22, 2011 at 11:12 am #

      Yes, I see how you slipped that in there. We used to do it every weekend, but sometimes we give it break as it started to feel redundant. I was hoping Don would post one yesterday, but the lazy bastard didn’t do it. 😉

      I’m stocked up on Southern Tier Oat, the special elixer that help my Jets win when I drink it. Can’t wait for Sunday night!

      • scott
        January 22, 2011 at 11:33 am #

        The almighty oat! Its strength will be pushed to breaking point. CAN’T WAIT! Lol

        • January 22, 2011 at 12:17 pm #

          Last year it worked right up to the AFC Championship game where the Colts beat my Jets. Hopefully it’ll work this year for two more games.

  4. scott
    January 22, 2011 at 11:28 am #

    Feels like I just got done playing Mortal Combat. Finish him!

    • January 22, 2011 at 12:15 pm #

      Yes, it’d be cool if they yanked a spine out at the end! 😉

      • Stephen
        January 22, 2011 at 10:38 pm #

        Jim I see that you have stocked up on Southern Tier Oat for the game. Well being a Pittsburgh native and die hard Steelers (and Pens) fan, I have to believe it wont help this time:) Ha Ha it will definitely be a good game.

        • January 22, 2011 at 10:59 pm #

          We’ll see Stephen, just don’t drink ANYTHING made with oatmeal during the game!!! 😉

  5. Mark S.
    January 22, 2011 at 11:20 pm #

    By the way, I totally understand the glassware thong now. I wasn’t to impressed with the Avery Winter beer when I drank it from the bottle, but its character totally changed when drunk from a pint glass.

    • January 23, 2011 at 11:26 am #

      Drinking out of bottles only makes sense for beers you really didn’t want in the first place. Otherwise a glass is a necessity. I always use something fluted that concentrates the nose of the beer, which makes drinking from a glass even better.

  6. Mark S.
    January 22, 2011 at 11:22 pm #

    Thong = thing. Stupid Blackberry!

    • January 23, 2011 at 11:24 am #

      I like drinking out of beer thongs, too Mark! 😉

  7. January 25, 2011 at 5:49 pm #

    They also left out the J-horror flicks where girls shoot lasers out of, um… certain orifices. Which is a good thing. I think.

    That is an amazing beer ad. It says a lot that I’m wanting to show it to my film geek friends for the production qualities and not the beer.

    • January 25, 2011 at 5:52 pm #

      Yeah, having the laser-orifices would’ve made it a slam dunk to share with your buddies. 😉

    • January 25, 2011 at 5:57 pm #

      BTW, sick of New Glarus yet?

      • January 25, 2011 at 6:31 pm #

        Sick of New Glarus? Never! Although we got a bad pint of the Moon Man Pale the other day. The hero of the trip was the Capital Winter Skål. I also got last crack at the Back 40 Bock.

        I was surprised by how much I liked the Apple Ale out of the Unplugged series. It had a great, subtle bourbony finish.

        • January 26, 2011 at 3:12 pm #

          I’ve heard about that Apple Ale – it sounds like something I’d love.

          /jealous 😦

      • January 27, 2011 at 1:17 pm #

        You know, it really didn’t blow me away at first. It only started to grow on me after my 2nd and 3rd serving.

        As a general rule, I’m not real keen on the notion of combining apples and beer, despite my profound love for both of those items.

        • January 27, 2011 at 1:26 pm #

          I guess I trust New Glarus to turn weird into wonderful.

      • January 27, 2011 at 1:47 pm #

        That’s a pretty apt way of putting it.

        They and Dogfish Head are the MacGyvers of brewing.


  1. Tweets that mention Beautiful Beer Commercial « Beer & Whiskey Brothers Blog -- - January 21, 2011

    […] This post was mentioned on Twitter by Beer Newb, Galligan Brothers. Galligan Brothers said: Beautiful Beer Commercial: This ad for Sapporo might just be the coolest beer commercial ever… […]

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