Will work for Booze is the mantra on the Stranahan’s bottling line in their micro distillery in Denver, Co. Stranahans is a relatively recent comer in the world of small batch whiskey and an example of how a micro distillery can make it in today’s economic climate.
They began to bottle their whiskey about a year ago and to this date still do not have a bottling line, even though they are in 43 states and 7 different countries, they are still bottling every bottle by hand. Why? Perhaps it is because it saves money. Rather than investing in expensive bottling machinery, they can simply put out the call for help and before you know it they have people lined up to bottle on a volunteer basis. What is their reward? Well a bottle of Stanahan’s Colorado Whiskey, of course. Perhaps it too fits in with the entrepreneurial roots of the company, supporting a culture of cooperation and celebration of their product. What ever the real reason, I think its cool.
I know many small breweries do the same with people volunteering their time for a bottle or two of beer. Perhaps they make boxes, or load six packs, whatever the task it is fun and adds to the enjoyment of the product. I for one am really glad to know that Stranahans has taken this grass roots approach to their whiskey endeavor. I guess it just makes it more real for me, and also makes me want to pick up a bottle for my bunker. I sampled this whiskey when I was in Denver for the Great American Beer Festival and I must say it was quite good.
Good whiskey and good neighbors, and good neighbors that make good whiskey is the kind of entrepreneurial spirit we need in America, and leave it to a uniquely American distillery to lead the way. So how about you? Would you help out on bottling day for a bottle of the whiskey? Let us know in the comments.