GABF: Custom T-Shirts or no Custom T-Shirts?


So as you may know, Don and I are going to be attending next month’s Great American Beer Fest for the first time.  We’ve been putting our game plan together, trying to cram in as many meet-ups, schmoozes and (of course) great beers into the 48 hours we’ll be in Denver.

Part of the plan is to get some t-shirts made up with the site on it.  This will serve two purposes – one, it’ll make us more easily identifiable to folks who read the site, possibly eliminating some awkward moments.  The other thing shirts will do is make it easy to say who we are – we can just point at a logo or the URLs on our bellies.   Beyond that, I think the shirts are looking pretty cool so far, so they’ll be fun to wear as well.

But I’m having second thoughts on whether or not it’s a good idea.  Are we trying too hard?  Will we look a little desperate for attention?  Will they refuse to pour us beers when they discover who we are?  All of these are real possibilities.

So what do you think?  T-shirts or no T-shirts?  I’ve put the artwork for the shirts above so you can get an idea of what we’re  thinking design-wise.  Give it a click to enlarge.  Also let us know if they’d be something you think folks might be interested in getting for themselves, as we might bring extra’s to GABF to share.

To dork or not to dork – that is the question!


I had a Design for a tee shirt too, but Jim didn’t want to go with my design.  I thnk he is jealous because I’m the Brother with all the talent.  See what you think.  Should we use my design?

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Categories: Beer, Official Business, Poll


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25 Comments on “GABF: Custom T-Shirts or no Custom T-Shirts?”

  1. Angela Arp
    August 26, 2010 at 11:26 am #

    Be Proud!!! Wear your T-shirts!

  2. August 26, 2010 at 11:29 am #

    Yeah, let our colors fly? Thanks, Angela. I’m proud of the site and the other things we do, so I guess the sirts are an extension of that.

    I wasn’t sure if it’d make us look like bloggers from 2003.

  3. whopTbird Jones
    August 26, 2010 at 11:49 am #

    Definitely wear them. Last year was my first time and there were a lot of “teams” going around. Make it easy for people to find you and to find your people when they venture off 😀

    • August 26, 2010 at 11:52 am #

      That’s a good point, we could wind up needing to grunt and point to our t-shirts when groggily asking for assistance finding each other. Plus it’ll help people easily answer the question “who are those idiots?!”

  4. August 26, 2010 at 11:52 am #

    Nice work gentlemen! I say print some up and where ’em. If one person at GABF spots you because of your shirt or the shirt starts a conversation, it’s worth it.

    On a very minor design note, seems like one too many lines of type on the back. I know you want to feature the web address, but visually, I want to 86 it. Or maybe there just needs to be a smidge more leading between the tag line and the address so it doesn’t look like a single copy block. The blue shirt seems to have a bit more space between them, and I think I like it better.

    Let’s see some B&WB gear!

    • August 26, 2010 at 11:55 am #

      Thanks for the feedback Chad. You sound like a marketing guy. 🙂

      I think you’re right – the goal is for folks to find us or meet us, and the shirts help. I just want to make sure they’re cool enough that they have “beer cred” and aren’t just bad logos on our bellies.

  5. August 26, 2010 at 12:09 pm #

    Stop by the Wynkoop with a couple. The brewers need some new t-shirts for brewing!

    • August 26, 2010 at 12:22 pm #

      I’m not sure if that’s an honor or an insult, Craig. It’s sad to think we’re only worth using as smocks, but it’ be cool to know beer was getting made in our shirts. Aw hell – I’ll go with honor, as long as the guys wear them on tour days. 😉

  6. Rob Crozier
    August 26, 2010 at 12:19 pm #

    Dudes, wear them!!! Have you ever seen what some people wear to this thing? Its almost as wacky as a Star trek convention. If you decide to mass produce the t-shirts, let me know as I would love to buy one of each!

    • August 26, 2010 at 12:24 pm #

      I think it’ll be a photo rich environment for sure, Rob. I can’t wait to witness the mayhem!

      If they turn out cool enough and folks want them, we might sell them. although it goes against what seems like our mission: Spend money on beer, whiskey and the blog and don’t ever get anything in return!

      We shall see.

      • Rob Crozier
        August 26, 2010 at 12:34 pm #

        That’s all good but spreading the word is also what you guys are about. As @BeerPoet pointed out, starting a conversation from someone seeing one of your t-shirts is an awesome way to discuss the wonderful world of beer. Hasn’t that happened to you where you may be in a supermarket and someone approaches you because of a something you’re wearing? I know at the GABF its a whole different world and reason to have them.

      • August 26, 2010 at 2:12 pm #

        The supermarket conversations are usually sparked by me wearing a dress. I’ve gotten to know the security staff pretty well, which is nice.

  7. August 26, 2010 at 12:21 pm #

    Do it man. Also, if you are beyond the ability to speak, the shirts will I.D. you! 🙂

    Cool designs, you come up with them Jim?

    My thoughts. I would just do the circle logo that you have on the back and stick it on the front, remove the other text besides the URL. Even better, replace the pictures of the glasses in the circle with a rendition of you guys (something like ben & jerry).

    I dunno. I think it would be a hoot to see you guys on a shirt.

    Whatever you decide, go with the shirts! You might end up in other people’s pictures or videos and it gets the name out.

    • August 26, 2010 at 12:27 pm #

      Yeah, I designed them, for better or worse. I thought about going logo-on-the-front, but as you can see from this post, I’m a little uptight about doing the standard t-shirt thing and wanted to make something that was cool on it’s own, hence the hop and the corn and a few other ideas we have baking.

      I toyed with the idea of putting us on the logo, but it seemed too vain. Then again, we plaster ourselves all over everywhere else and named the site after us, so maybe you’re right. It’ll be a bitch to do though. There goes half my Sunday…

  8. August 26, 2010 at 2:13 pm #

    I vote for Don’s design!!

  9. August 26, 2010 at 3:18 pm #

    Don’s design all the way!!!

    • Don
      August 26, 2010 at 5:14 pm #

      Yes! That’s two votes!

      • August 26, 2010 at 5:45 pm #

        Yes, but one’s from me and you know I don’t mean it, and the other’s from Scott who is quite an evil person.

        • Don
          August 26, 2010 at 5:50 pm #

          Gee, I thought it was from the heart! See how you are?

        • August 26, 2010 at 5:53 pm #

          How about we do both and each wear our own design?

        • Don
          August 26, 2010 at 6:03 pm #

          I would but when I took my design into the tee shirt shop the man behind the counter asked me if I was lost and if he could call my Mom for me. Then he gave me a sucker and I left…

          Not really sure what happened.

    • Brandon
      August 27, 2010 at 6:36 pm #

      I find it curious on Don’s design where Jim’s hand is. Hopefully there isn’t a story related to this on the next podcast.

      • August 27, 2010 at 6:43 pm #

        Oh the tales I could tell!

  10. August 26, 2010 at 9:58 pm #

    The front is too busy with the quote. Put that on the back and then the corn or the hop. Thats two cents from the peanut Gallery. Nice logo! Then the next one you have a hop or the corn on the left breast and Beer and Whiskey Brothers on the back. You could do an entire line!

  11. August 27, 2010 at 9:24 pm #

    Wait. How do we know which is Don and which is Jim? I’m so used to seeing Don in the clown makeup that I’m confused.

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