Every “White” Dog Has His Day

Seems like there are so many new trends in the whiskey world.  Well here is one that I personally am very interested in, and intrigued by.  This is Whiskey in its purest form, White Dog.  Otherwise known as White Lightening, Moonshine, Shine, Bug Juice, pick a name, what you are drinking is the raw distillate off of a whiskey still.

I was reading an article in the New York Times about this trend.  You can read this article here.

Call it curiosity, call it trendy, call it what you may, but distilleries have discovered that the raw product off of the still has a market, and for now that market is HOT!  People are always looking for new flavors and new products, so why not white dog?  It seems to make sense from a market standpoint, and this is great news for micro-distilleries around the country…

One of the problems that keep people from developing micro-distilleries for whiskey, and in particular bourbon whiskey is the up front cost and time invested prior to getting any return on that investment.  Bourbon aging takes a minimum of two years, and older more mature bourbons can take anywhere between 6 and 12 years of barrel aging.  It is the “great wall”  if you will that micro whiskey distillers have been trying to figure out a way to get over for decades.  Enter White Dog…now all things are possible.

White Dog is un-aged so there is nothing standing in the way of the investment and return.  This will allow micro-distilleries to package and sell product while other product is aging in warehouses.  So how does it taste?

By all accounts it is very tasty.  Sweet and spicy with lots of raw grain flavors.  There are differences between the grains used in the mash bill, with higher corn recipes imparting a greater sweetness as would be expected with the higher concentrations of sugars in the corn starch.

So what do you think?  Interesting, or gimmick? Would you try White Dog?  Would you buy White Dog?  Let us know in the comments.


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18 Comments on “Every “White” Dog Has His Day”

  1. July 27, 2010 at 12:46 pm #

    Reminds me of an old George Jones song… hiccup!

  2. Don
    July 27, 2010 at 1:25 pm #

    Not sure of the song you are referring to, but ok.

    • July 27, 2010 at 1:41 pm #

      “White Lightening” launched Mr. Jones’ career. Or at least that’s what the Wiki’s tell me.

    • July 27, 2010 at 9:20 pm #

      The blog theme makes my link not so obvious. There was a linky there.

      • Don
        July 28, 2010 at 10:10 am #

        I saw the link but it doesn’t do anything when I click on it.

      • July 28, 2010 at 3:15 pm #

        html fail

  3. July 27, 2010 at 1:43 pm #

    I’m very interested to try this stuff. It’s like drinking wort before it’s fermented into beer. Very educational.

    • Don
      July 27, 2010 at 1:50 pm #

      Me too. I’ve seen corn Whiskey at the liquor store but I’m not sure that is white dog. I’m gonna look for it and pick some up if I find it.

  4. BobBu
    July 27, 2010 at 4:02 pm #

    was moonshine banned from production, or do people (southerners) just enjoy the taste of their bathtub residue? is this stuff at the peak alcohol content to blind people after 2 shots? i’d be curious to try it – but perhaps not around an open flame for the fear of the fumes igniting

    • July 27, 2010 at 4:13 pm #

      Yes, it’s best enjoyed outdoors or with the windows open. I’m very curious to give this a shot, though. When I was younger in Iowa, all the teenagers drank Everclear, which was a nasty grain alcohol. This has got to be better than that!

      • BobBu
        July 27, 2010 at 4:16 pm #

        i’ve been to a few gatherings with the everclear mixed in a kool-aid type concoction – don’t remember alot from them. i fount this other article from men’s journal that supplements don’s points –> http://www.mensjournal.com/white-whiskey

        • July 27, 2010 at 4:48 pm #

          I wonder how many Sharpie incidents Everclear is responsible for. what percentage of guys who wake up covered in obscene drawings and sayings have an Everclear hangover? I bet it’s pretty high.

        • Don
          July 27, 2010 at 5:24 pm #

          I got drunk on Jungle Juice once! That was it! They are now discussing banning it in Iowa (the scene of my crime). That stuff is nasty!

        • July 27, 2010 at 5:28 pm #

          Just once?

        • Don
          July 27, 2010 at 5:34 pm #

          I learned my lesson well!

    • Don
      July 27, 2010 at 5:16 pm #

      Moonshine is actually illegal to make without a Federal permit, so that is where the illegality comes in is people were making it for personal use and sale without giving the government their cut. Unlike beer there is no production limit that would put you into a commercial category that would then need a permit, if you make any you are breaking the law. As for the alcohol content that would not get as high as say Everclear because of the mash bill.

  5. July 28, 2010 at 2:24 pm #

    Earlier this year I was fortunate enough to sample 4 different Maker’s Mark expressions, one of which was white dog and it wasn’t bad.

    As you quite rightly say, starting up a distillery is a costly affair and until recently has meant a minimum of 3 years before any return on investment and running costs. (Scotch ‘new make’ cannot be called whisky until it has aged for a minimum of 3 years in oak barrels).

    The newer start-ups like Glenglassaugh, Kilchoman & St. George’s English Whisky have issued various ages of ‘new make’ within their first 3 years and all have been pretty successful. Plus it is interesting to try the spirit that will eventually become whisky.

    Personally, I find many of them quite aromatic and floral, often similar to good grappas.



  1. As the Spirit Moves Us. « Beer & Whiskey Brothers - September 14, 2010

    […] See Whiskey unlike Vodka or Gin must be aged in charred oak barrels, and depending on the spirit may take anywhere from one month to a decade to fully mature in the barrel.  This makes the up front investment massive without a lot of return early in the process.  Some distilleries have gotten around this by offering a multitude of sprits while others have offered White Dog as an option to keep cash coming in while the other spirits are aging as I alluded to in a previous post. […]

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