Seems like there are so many new trends in the whiskey world. Well here is one that I personally am very interested in, and intrigued by. This is Whiskey in its purest form, White Dog. Otherwise known as White Lightening, Moonshine, Shine, Bug Juice, pick a name, what you are drinking is the raw distillate off of a whiskey still.
I was reading an article in the New York Times about this trend. You can read this article here.
Call it curiosity, call it trendy, call it what you may, but distilleries have discovered that the raw product off of the still has a market, and for now that market is HOT! People are always looking for new flavors and new products, so why not white dog? It seems to make sense from a market standpoint, and this is great news for micro-distilleries around the country…
One of the problems that keep people from developing micro-distilleries for whiskey, and in particular bourbon whiskey is the up front cost and time invested prior to getting any return on that investment. Bourbon aging takes a minimum of two years, and older more mature bourbons can take anywhere between 6 and 12 years of barrel aging. It is the “great wall” if you will that micro whiskey distillers have been trying to figure out a way to get over for decades. Enter White Dog…now all things are possible.
White Dog is un-aged so there is nothing standing in the way of the investment and return. This will allow micro-distilleries to package and sell product while other product is aging in warehouses. So how does it taste?
By all accounts it is very tasty. Sweet and spicy with lots of raw grain flavors. There are differences between the grains used in the mash bill, with higher corn recipes imparting a greater sweetness as would be expected with the higher concentrations of sugars in the corn starch.
So what do you think? Interesting, or gimmick? Would you try White Dog? Would you buy White Dog? Let us know in the comments.