There’s something about hard cider that makes me pucker.
It started a few years back when I saw the stuff stacked shoulder-to-shoulder with craft beers at my local beer store. What was this fruity interloper doing here? It has more in common with champagne than craft beer!
I saw a scenario in my head where a curious shopper had wandered into the beer aisle, looking for something new to try. Instead of reaching for a Chimay or Lindeman’s Framboise, or a Southern Tier Chokolat and having their craft beer “a-ha” moment, they reached for a cider and wind up becoming obsessed with fu-fu apple drinks instead of coming into the craft beer fold. Noooooooo!
I received an email about a year ago from a PR person with one of the big cider players (and there are players – sales of hard cider have tripled in the past five years, and it’s now a $600 million segment).
She offered to send me a selection of her company’s ciders, and I said please do, planning to write about them for my Today.com column. I figured it was time to see what ciders were all about. I even picked up a couple of other bottles on my own to round out the selection I would review.
But then something happened: nothing.
I couldn’t bring myself to crack one open and give it a taste. I wasn’t exactly repulsed, but my aversion to cider kept me from reaching into the box and pulling one out. First they sat on the dining room table, then they were relegated to the garage, where they are currently mouldering.
I’m sure hard ciders are nice enough, but my stupid “craft beer versus the world” mentality keeps me from giving them a shot, mostly because I don’t like the fact that they are sold in an area of the store that pits them against craft beers. I see them as noise, or in the same light as the Shock Tops and Batch 19’s of the world, trying to make a buck off the back of the craft beer revolution, and that keeps me away.
Hey, I never said my aversion to the stuff was logical.
What about you – ciders, or no?