Tag Archives: shock top

New Shock Top Video Campaign Calls Out Craft Beers for “Trying Too Hard”

If you needed another clue that craft-beer-pretender Shock Top is the baby of Big Beer, look no further than these “viral” videos from Canadian ad agency Anomaly that rolled onto Shock Top’s YouTube channel last week. They are just what you might expect from a large corporation (A-B InBev) trying to act like one of […]

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WTF?! Consumer Reports Names Shock Top a “Best Buy” in Craft Beer

There was a time before the Internet put thousands of real-world user reviews at your fingertips that you would have to rely on publications like Consumer Reports to help sort out the bad dishwashers from the good, the most reliable VCRs from the tape eaters, and the sweet rides from the lemons.  Those days are […]

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