Tag Archives: sales

What Does the Decline in Beer Sales Say About Who is Hurting Most During the Recession?

I was digging around for some beer sales data this morning, when one bit of information struck me.  Now this is mostly speculation on my part, but I thought it was interesting enough to share. According to the Beverage Information Group sales of domestic beers were down around 2.3% last year, and most analysts chalk […]

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Bad News for Big Beer: Consumer Spending Expected To Shrink This Year

A recent study from AlixPartners shows that the next year is going to be a good one for most drink makers – unless you’re a macro brewer. The study polled 1,000 people in early February, asking if they expected to spend more or less on certain kinds of beverages, from sports drinks to the heavy […]

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Sexy Data: You’re Buying the Wrong Beer!

Look, sit down, we need to talk. It’s been brought to my attention that many craft beer buyers are doing it wrong.  Now I’m not saying that you’re doing it wrong, but you’re a craft beer buyer, and these statistics show that  many of your peers are buying the wrong beer.  I hate to think […]

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