What’s in a name?  Well quite a bit if you’re a business that has spent many years and countless dollars trying to get people to remember it. For instance, if I say Microsoft, you think about how much your computer sucks.  If I say Nike, you think of little slave children making wonderful sporting goods.  […]

Poor Wrecks Bell. As he puts it, he was “just a small time business man, trying to make a bock.” A bock beer that is. And being from the Lone Star State of Texas, he decided to call that beer Star Bock. Where’s the harm in that? According to the U.S. Trademark Office, there was […]