Let me start off by admitting that I love good branding.  I appreciate products that project a fully realized vision, from the packaging to the nuts and bolts inside.  The easiest (and these days the most clichéd) example here is Apple, which creates a lovely and cohesive brand experience from the store where you shop […]

Out with the wordy and in with the…well, less wordy.  I’m a little puzzled.  Maybe it is because Jack Daniels hadn’t changed their label in like forever, but why exactly is this news worthy?  They have just cleaned it up a bit.  They took off the line about Lem Motlow being the proprietor, I suppose […]