Beyond TODAY is an extension of our weekly column for the TODAY Show food blog. Over there, I talk about my hunt for the much-hyped Pliny the Elder on a recent trip to California. Over here, we’re sharing one from the archives about how hype can effect your perception and enjoyment of a beer.  Click […]

I recently had the pleasure of sampling a very rare, very highly regarded beer, and it was pretty good, but not as good as I thought it would be.  The problem?  High expectations, or hype. It’s like a nasty ester that spoils the brew, an off flavor that casts a pall on an otherwise good […]