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Tag Archives: Hype

When an Over-Hyped Beer Totally Under-Delivers

Some of you will cringe when I say this, but hype usually makes things seem better, at least for a little while. Being pumped up about an experience or a product can place a set of rose-colored glasses firmly on your face, which blind you to some of the shortcomings you might experience.  There’s a […]

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How Too Much Hype Can Spoil the Brew

Beyond TODAY is an extension of our weekly column for the TODAY Show food blog. Over there, I talk about my hunt for the much-hyped Pliny the Elder on a recent trip to California. Over here, we’re sharing one from the archives about how hype can effect your perception and enjoyment of a beer.  Click […]

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The Best Beer You’ll Ever Taste is the One You Weren’t Expecting

I recently had the pleasure of sampling a very rare, very highly regarded beer, and it was pretty good, but not as good as I thought it would be.  The problem?  High expectations, or hype. It’s like a nasty ester that spoils the brew, an off flavor that casts a pall on an otherwise good […]

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Can Hype Ruin a Beer?

I’ve been giving the phenomenon of hype a bit of thought lately.  We see it everyday in our daily lives.  You gotta get the new iPhone, the new Mini Cooper ;), that new blockbuster movie was awesome!  We hear it so much we generally begin to ignore it in our every day lives, its just a part […]

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