Fast Company’s Emily Badger wrote a great piece about Asheville, North Carolina, which is quickly becoming an east coast beer mecca. One tidbit in Emily’s article jumped out at me; how New Belgium and Sierra Nevada, both of whom are building new brewing facilities there, introduced themselves to Asheville’s established craft breweries.  From Fast Company: 

Okay, so this might look like an SAT question, but it’s actually pretty simple, and it’s about beer (BONUS: and bacon!). Stay with me here. I’ve been thinking about how the quality of a craft beer and who owns the brewery that made it affect my purchase-making decisions.  It’s easy for me to say “no” […]

I was at the grocery store to pick up a bag of coffee last week, only to be deeply disheartened by what I saw. Let’s start with a disclosure; at my last job I worked on the Starbucks and Seattle’s Best Coffee accounts as a copywriter, particularly in the grocery channel.  I loved working on […]

Johnathan Moxey just alerted me to the fact that this is happening, which is kind of embarrassing, seeing as he’s from Missouri and lives in NYC, and I have lived in New Jersey for decades.  Anyway, my state is a crappy place to start a new brewery, and because of that, New Jersey has very […]