Tag Archives: trends
macrosalesvolume

Beer Shipments Lowest Since 2003: Is Craft Beer Hurting Overall Beer Sales?

Beer shipments in the U.S. slipped an estimated 1.4%, or 2.9 million barrels, from 2010 to 2011, according to recent newsletter published by Beer Marketer’s Insights. Of course it was the Big Boys who took the hit, with Anheuser-Busch InBev shipments slipping 2.9% and MillerCoors seeing shipments fall 3%.  Imports didn’t fare any better, as [...]

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happy and sad

What Does the Decline in Beer Sales Say About Who is Hurting Most During the Recession?

I was digging around for some beer sales data this morning, when one bit of information struck me.  Now this is mostly speculation on my part, but I thought it was interesting enough to share. According to the Beverage Information Group sales of domestic beers were down around 2.3% last year, and most analysts chalk [...]

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FOOD & WINE Discovers a New “Trend” Called Craft Beer

Hold on to your hats boys and girls, Food & Wine has discovered a new form of trendy beverage – it’s called craft beer!  Ever heard of it? Okay, so they’ve covered the craft beer scene in the past, but they recently posted a “Trendspotting” article on foodandwine.com and it’s all about the American craft [...]

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