Advertising Age has reported that Heineken USA and the producers of Skyfall, the next Bond movie, have struck a deal which will have James drinking a Heineken on screen.  Apparently it’s the first time Bond has appeared with a branded brew, and I’m sure Heineken spent a pretty penny to have their product integrated into [...]

Everybody loves babies, and quite a few folks like to drink.  Put these two things together, and you get drunken babies, an almost irresistible marketing force. 

I posted the other day about how it’s Novembeard, a time to celebrate the manly joys of growing facial hair.  Apparently the Boy Scouts got the memo.  Check out their latest ad campaign from the folks over at Ogilvy.  Manly boys! I was a Boy Scout for a while when we lived in Iowa in [...]

Even as sales of craft beer continue to climb by double digits, overall sales of beer are down 1% by volume this year.  It’s the big boys who are shouldering the brunt of the burden, and they are starting to make some splashy moves to stem their losses. Take a look at Bud Light.  Advertising [...]

Last night I spent my evening watching Tony Romo do his thing (choke in a big moment) and my Jets do their thing (come up impossibly big with their backs against the wall).  During a break in the action, the same insipid beer commercial played for the umpteenth time – dude, you passed the bar [...]

Gone are the days of the white guys in suits sitting in a smoky boardroom coming up with catchy slogans and jingles for the next great hair gel, whiskey, cigarette, or cereal.  Today’s advertising is sleek, budget driven, and results oriented.  Produce or there are 10 other ad agencies that will want my meager fees [...]